This makes more sense now. You can have a golf course in an area where there aren’t that many people, because people will travel to play golf. Few people are going to travel specifically for McDonald’s.
If we compare the two, you see the McDonald’s city concentrations, and golf fills the in-between spaces.
A McDonald’s restaurant apparently appears in season two of Loki on Disney+ and to mark the occasion, the fast food giant made a commercial featuring a number of other appearances by the brand in movies and TV, including The Office, The Fifth Element, Coming to America (“They’re McDonald’s. I’m McDowell’s.”), and Seinfeld. (Perhaps the most famous McDonald’s reference in cinema history, Jules’ Royale with Cheese bit in Pulp Fiction, is conspicuously missing.)
The ad was created to introduce their As Featured In Meal promotion, which seems to consist of 1100-calorie meals from their usual menu paired with a packet of Sweet ‘N Sour Sauce with the Loki logo on it. I thought the commercial was fun and clever but that promotion is a bit Sad Meal.
I ran across this video this morning on Instagram and I haven’t stopped laughing about it, so I thought I’d share it with you. It’s an improv by Ross Bryant from a show called Game Changer in which he makes up a commercial for a new McDonald’s product: the Macbeth sandwich.
It’s perhaps a liiiittle bit of a softball prompt for Bryant, who is a member of The Improvised Shakespeare Company, but to pull it off, he needs to be fluent in both fast food advertising and Shakespeare. The accent, timing, and delivery are perfect — somehow in the space of a minute, he does two or three highbrow/lowbrow shifts and oh, just watch the damn thing. (via rachel lopez)
Software developer Rashiq Zahid figured out McDonald’s ordering API and built a program that attempts to order ice cream from every single McDonald’s in the US to check if their ice cream machine is working. If your McFlurry or McSundae cannot be added to the shopping cart, the program assumes the ice cream machine is broken. The program runs several times a day and the results are displayed on a map. From The Verge:
Initially, he created an API that attempted to add a McSundae from every McDonald’s location to its cart once every minute. The app figured out what he was up to and blocked him — “It was like, you can’t do this, you look like a bot,” he recalled.
After a night of trial and error, Zahid figured out the magic time frame. Now, his bot attempts to add a McSundae every 30 minutes. If the bot successfully adds the item, it lets McBroken know that the location’s machine is working. If it can’t, the location gets a red dot.
From the current map, it looks like almost 10% of McDonald’s ice cream machines in the US are not working. In NYC, nearly a quarter of McDonald’s restaurants don’t have a working ice cream machine. I’m wondering though: is the assumption that the machine is broken a good one? What if ice cream ingredients are out of stock or some franchises don’t offer ice cream products at all hours? When The Verge wrote their story last night, they reported only 7.5% of national machines and 15.2% of NYC machines were broken. Did 10% of McDonald’s ice cream machines in NYC break in the last 12 hours? Or are they just not selling McSundaes at 10am?
Update: A company started selling a device that helped franchise owners keep the notoriously finicky ice cream machines running — but then McDonald’s all but shut them down.
Update: In a 30-minute video, Johnny Harris investigated why the McDonald’s ice cream machines are broken so often.
At the heart of this ice cream problem is that McDonald’s customers are not actually the people who buy their food but the franchisees that run the restaurants. That and McDonald’s is actually a real estate business, not a food service business.
For years, Jerry Jacobson was in charge of the security of the game pieces for McDonald’s Monopoly, one of the most successful marketing promotions in the fast food giant’s history. And for almost as long, Jacobson had been passing off winning pieces to family, friends, and “a sprawling network of mobsters, psychics, strip club owners, convicts, drug traffickers”, to the tune of more than million in cash & prizes.
In early February, HBO is airing a five-part documentary series on the investigation called McMillions:
A few McDonald’s restaurants in Sweden started putting beehives on their rooftops to help save dwindling bee populations and it turned into a national sustainability effort.
More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.
To promote the idea, McDonald’s constructed what might be their smallest restaurant, actually a fully functioning beehive just for the bees:
For years, Jerry Jacobson was in charge of the security of the game pieces for McDonald’s Monopoly, one of the most successful marketing promotions in the fast food giant’s history. And for almost as long, Jacobson had been passing off winning pieces to family, friends, and “a sprawling network of mobsters, psychics, strip club owners, convicts, drug traffickers”, to the tune of more than million in cash & prizes.
Dent’s investigation had started in 2000, when a mysterious informant called the FBI and claimed that McDonald’s games had been rigged by an insider known as “Uncle Jerry.” The person revealed that “winners” paid Uncle Jerry for stolen game pieces in various ways. The $1 million winners, for example, passed the first $50,000 installment to Uncle Jerry in cash. Sometimes Uncle Jerry would demand cash up front, requiring winners to mortgage their homes to come up with the money. According to the informant, members of one close-knit family in Jacksonville had claimed three $1 million dollar prizes and a Dodge Viper.
When Dent alerted the McDonald’s headquarters in Oak Brook, Illinois, executives were deeply concerned. The company’s top lawyers pledged to help the FBI, and faxed Dent a list of past winners. They explained that their game pieces were produced by a Los Angeles company, Simon Marketing, and printed by Dittler Brothers in Oakwood, Georgia, a firm trusted with printing U.S. mail stamps and lotto scratch-offs. The person in charge of the game pieces was Simon’s director of security, Jerry Jacobson.
One of the winners, Jerry Columbo, a partner of Jacobson’s who was allegedly a member of the Mafia, even appeared in this TV commercial holding an oversized novelty key to a car he had “won”:
At the height of the scam, no normal person won any of the best Monopoly prizes…they were all arranged by Jacobson. This has to become a movie, right?
I remember when the Monopoly game started. We didn’t eat out that much when I was a kid, but we still played a few times here and there. But I distinctly remember studying the game board, looking at the odds of winning, and figuring out how they must restrict some single game pieces to make it all work. You could get Park Places all day long, but you’d never ever see a Boardwalk. After that realization, I lost interest in playing. It was an early lesson about not spending too much time and energy striving for unattainable goals. Besides, those delicious McDonald’s fries were reward enough.
Warren Buffett’s net worth is right around $84 billion. Each morning before he drives himself to work, he tells his wife how much his McDonald’s breakfast is going to cost — $2.61, $2.95, or $3.17 — and she puts the exact change in the cup holder for him to pay with. No, really:
Some facts about the McDonald’s Quarter Pounder with Cheese:
1. As you can see in the photo above, purportedly taken in 1974, there was originally a Quarter Pounder without cheese, which was scrubbed from the menu at some undetermined point (even though you can still order one sans cheese at the counter).
2. The patty on the Quarter Pounder with Cheese does not weigh a quarter of a pound. It weighs 4.25 oz after it was subtly micro-supersized in 2015.
3. The 4.25 oz is actually the pre-cooked weight anyway. The on-bun weight is more like 3 oz.
4. When I’m traveling a significant distance by car, on a trip that requires stopping for food, my go-to meal is a Quarter Pounder with Cheese, fries, and a Coke. Don’t judge.
6. In the US, the Quarter Pounder comes with pickles, raw onion, ketchup, and mustard. But in NYC, they omit the mustard. That sound you heard was me slapping my forehead after learning this just now after years of not being able to figure out why my Quarter Pounders sometimes had mustard and sometimes didn’t. (I prefer them without.)
You may have heard about the dumb old lady who was driving with a cup of McDonald’s coffee in her lap, spilled it, and then greedily sued McDonald’s, winning millions of dollars and setting off an epidemic of frivolous personal injury lawsuits that’s still alive and well today. Well, that’s not really what happened. Adam Conover explains what actually went down in this entertaining short video.
P.S. If you’re following along, what we have here is a video by CollegeHumor of a comedian debunking misinformation deliberately spread by a large multinational corporation (with publicly available sources!), packaged as a comedy bit but is every bit as informational as a piece in the Times or on Vox. If you’re being disingenuous, you might call this fake news. (See also Last Week Tonight, The Daily Show, The Colbert Report, etc.) (via subtraction)
Update:Hot Coffee is a feature-length documentary about the McDonald’s coffee case and tort reform in America. (via @aabhowell)
That, my friends, is a photo of Kenji López-Alt’s homemade McRib sandwich. The McDonald’s version is beloved but has been on and off the menu with maddening irregularity, so Kenji spent weeks/months creating a McRib recipe for the home cook.
The problem is that, while the McRib might be inspired by real barbecue, it’s ultimately a lie. Despite its corrugated appearance, it has little to do with actual ribs. (McDonald’s doesn’t even indicate that the product contains actual rib meat.) It’s not smoked, as one would expect of barbecue ribs. Indeed, it’s not even grilled — it’s cooked on a griddle. We can do better.
My goal? Take everything we love about the McRib sandwich and turn it up to 11, by starting from scratch with a few high-quality ingredients and a lot of good technique (including honest-to-goodness smoking). I wanted to maximize flavor and texture, unlocking the sandwich’s full potential and allowing it to evolve, Pokémon-style, into something so much better.
Frank Ocean dropped his long-awaited album the other day and to go along with it, he gave away a magazine called Boys Don’t Cry for free at four pop-up locations in LA, NYC, Chicago, and London. Kanye West contributed to the album and magazine, penning a poem about McDonald’s for the latter. Here’s the poem:
McDonald’s man
McDonald’s man
The French fries had a plan
The French fries had a plan
The salad bar and the ketchup made a band
Cus the French Fries had a plan
The French fries had a plan
McDonald’s man
McDonald’s
I know them French fries have a plan
I know them French fries have a plan
The cheeseburger and the shakes formed a band
To overthrow the French fries plan
I always knew them French fries was evil man
Smelling all good and shit
I don’t trust no food that smells that good man
I don’t trust it
I just can’t
McDonald’s man
McDonald’s man
McDonald’s, man
Them French fries look good tho
I knew the Diet Coke was jealous of the fries
I knew the McNuggets was jealous of the fries
Even the McRib was jealous of the fries
I could see it through his artificial meat eyes
And he only be there some of the time
Everybody was jealous of them French fries
Except for that one special guy
That smooth apple pie
Man, I can’t help but like Kanye. Just when you think he takes himself way too seriously, he does something like this and you can’t tell if he’s taking himself way WAY too seriously or not seriously at all. McDonald’s, man. Kanye drawing courtesy of Chris Piascik. (via @gavinpurcell)
The Founder is about the early years of McDonald’s and how Ray Kroc (played by Michael Keaton) came to gain control of the company. The official McDonald’s corporate history glosses over the events of the film in a few sentences:
In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multi-mixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items-burgers, fries and beverages-which allowed them to focus on quality and quick service.
Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
The agreement was a handshake with split agreement between the parties because Kroc insisted that he could not show the royalty to the investors he had lined up to capitalize his purchase. At the closing table, Kroc became annoyed that the brothers would not transfer to him the real estate and rights to the original unit. The brothers had told Kroc that they were giving the operation, property and all, to the founding employees. Kroc closed the transaction, then refused to acknowledge the royalty portion of the agreement because it wasn’t in writing. The McDonald brothers consistently told Kroc that he could make changes to things like the original blueprint (building codes were different in Illinois than in California), but despite Ray’s pleas, the brothers never sent any formal letters which legally allowed the changes in the chain. Kroc also opened a new McDonald’s restaurant near the McDonald’s (now renamed “The Big M” as they had neglected to retain rights to the name) to force it out of business.
McDonald’s recently held an event where chefs took the ingredients used to make McDonald’s menu items and used them to make dishes that one might find at a nice restaurant. Thrillist has the report.
The slow-cooked beef with blueberry pomegranate sauce and Mac Fry gnocchi comes from McD’s chef Jessica Foust, and was, without a doubt, the best of the night. It’s their burger beef before it gets ground, plus blueberries and pomegranates from the smoothies, thinly ribboned carrots, and French fries magically turned into gnocchi.
See also a previous discussion of fast food and fine dining. Dammit, now I’m hungry for a Quarter Pounder… (via @jeb)
McDonald’s started out as McDonald’s Bar-B-Q in San Bernardino, CA in 1940. Here’s a copy of the menu from that time:
The drive-in BBQ restaurant was a great success:
The restaurant had carhops serving guests and would often see 125 cars crowding the lot on weekends. They quickly saw their annual sales topping $200,000 on a regular basis.
But competitors opened similar restaurants and they were selling more hamburgers than barbequed ham so the McDonald brothers closed their place for three months to retool. They reopened as plain old McDonald’s, serving cheap fare (like hamburgers) quickly. This is what an early version of the menu looked like:
The original McDonald’s served potato chips and pie, which were swapped out for french fries and milkshakes after the first year; that photo must have been taken sometime after the switch. Ray Kroc got involved in 1955 and opened the first McDonald’s franchise east of the Mississippi in Des Plaines, Illinois:
The version of the menu currently going around (on Reddit; I found it here) looks like it’s from the Kroc era, the arches having been introduced in 1953, shortly before he got involved:
The Big Mac index was invented by The Economist in 1986 as a lighthearted guide to whether currencies are at their “correct” level. It is based on the theory of purchasing-power parity (PPP), the notion that in the long run exchange rates should move towards the rate that would equalise the prices of an identical basket of goods and services (in this case, a burger) in any two countries. For example, the average price of a Big Mac in America at the start of 2013 was $4.37; in China it was only $2.57 at market exchange rates. So the “raw” Big Mac index says that the yuan was undervalued by 41% at that time.
They’re also made the data set available in .xls format for at-home analysis.
The central attraction of the ground floor level is a huge mega-menu that lists every item from every McDonald’s in the world, because this McDonald’s serves ALL of them. There would probably have to be touch screen gadgets to help you navigate the menu. There would have to be whole screens just dedicated to the soda possibilities. A concierge would offer suggestions. Celebrities on the iPad menus would have their own “meals” combining favorites from home (“Manu Ginobili says ‘Try the medialunas!’”) with different stuff for a unique combination ONLY available at McWorld. You could get the India-specific Chicken Mexican Wrap (“A traditional Mexican soft flat bread that envelops crispy golden brown chicken encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese.” Wherever possible, the menu items’ descriptions should reflect local English style). Maybe a bowl of Malaysian McDonald’s Chicken Porridge or The McArabia Grilled Kofta, available in Pakistan and parts of the Middle East. You should watch this McArabia ad for the Middle Eastern-flavored remix of the “I’m Lovin’ It” song if for nothing else.
And I loved his take on fast food as molecular gastronomy:
How much difference really is there between McDonald’s super-processed food and molecular gastronomy? I used to know this guy who was a great chef, like his restaurant was in the Relais & Châteaux association and everything, and he’d always talk about how there were intense flavors in McDonald’s food that he didn’t know how to make. I’ve often thought that a lot of what makes crazy restaurant food taste crazy is the solemn appreciation you lend to it. If you put a Cheeto on a big white plate in a formal restaurant and serve it with chopsticks and say something like “It is a cornmeal quenelle, extruded at a high speed, and so the extrusion heats the cornmeal ‘polenta’ and flash-cooks it, trapping air and giving it a crispy texture with a striking lightness. It is then dusted with an ‘umami powder’ glutamate and evaporated-dairy-solids blend.” People would go just nuts for that. I mean even a Coca-Cola is a pretty crazy taste.
I love both mass-produced processed foods and the cooking of chefs like Grant Achatz & Ferran Adrià. Why is the former so maligned while the latter gets accolades when they’re the same thing? (And simultaneously not the same thing at all, but you get my gist.) Cheetos are amazing. Oscar Meyer bologna is amazing. Hot Potato Cold Potato is amazing. Quarter Pounders with Cheese are amazing. Adrià’s olives are amazing. Coca-Cola is amazing. (Warhol: ” A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.”) WD50’s Everything Bagel is amazing. Cheerios are amazing. All have unique flavors that don’t exist in nature — you’ve got to take food apart and put it back together in a different way to find those new tastes.
When Ronald McDonald bought a run-down house that dated back to 1795 with the intention of tearing it down to put up a hamburger restaurant, the citizens of New Hyde Park successfully got the house landmarked. Instead of cutting their losses, McDonald’s renovated the house into the nation’s classiest fast food joint.
Why does McDonald’s food look so much better in the ads than at the restaurant? Watch as the director of marketing for McDonald’s Canada buys a Quarter Pounder at McDonald’s and compares that to a burger prepared by a food stylist and retouched in post by an image editor.
Short answer: the burger at the restaurant is optimized for eating and the photo burger is optimized for looking delicious. (via ★interesting)
At this volume, and with the impermanence of the sandwich, it only makes sense for McDonald’s to treat the sandwich as a sort of arbitrage strategy: at both ends of the product pipeline, you have a good being traded at such large volume that we might as well forget that one end of the pipeline is hogs and corn and the other end is a sandwich. McDonald’s likely doesn’t think in these terms, and neither should you.
Oh and speaking of pipelines:
And for its part, the McRib makes a mockery of this whole terribly labor-intensive system of barbecue, turning it into a capital-intensive one. The patty is assembled by machinery probably babysat by some lone sadsack, and it is shipped to distribution centers by black-beauty-addicted truckers, to be shipped again to franchises by different truckers, to be assembled at the point of sale by someone who McDonald’s corporate hopes can soon be replaced by a robot, and paid for using some form of electronic payment that will eventually render the cashier obsolete.
There is no skilled labor involved anywhere along the McRib’s Dickensian journey from hog to tray, and certainly no regional variety, except for the binary sort — Yes, the McRib is available/No, it is not — that McDonald’s uses to promote the product. And while it hasn’t replaced barbecue, it does make a mockery of it.
It is based on the theory of purchasing-power parity (PPP), the notion that in the long run exchange rates should move towards the rate that would equalise the prices of a basket of goods and services around the world. At market exchange rates, a burger is 44% cheaper in China than in America. In other words, the raw Big Mac index suggests that the yuan is 44% undervalued against the dollar. But we have long warned that cheap burgers in China do not prove that the yuan is massively undervalued. Average prices should be lower in poor countries than in rich ones because labour costs are lower. The chart above shows a strong positive relationship between the dollar price of a Big Mac and GDP per person.
Smoothie shop Jamba Juice is responding to McDonald’s jump into the smoothie market with a mock campaign selling a smooth and creamy cheeseburger smoothies. The video is a nice touch.
Somewhat related to this story, the large McDonald’s smoothies have more calories than a cheeseburger. But it’s the good kind of calories. Now all I want to know is if the smoothie cheeseburger has more calories than either the regular cheeseburger or the fruit smoothie.
It involves finagling some uncooked frozen fries from a local McDonald’s under the ruse of a scavenger hunt. Kenji Lopez-Alt explains.
I’ve been literally giddy with the quality of the fries that have been coming out of my kitchen for the last two days. My wife won’t hear the end of it. Even my puppy is wondering why his owner keeps exclaiming “Holy s**t that’s good!” every half hour from the kitchen. I’ve cooked over 43 batches of fries in the last three days, and I’m happy to report that I’ve finally found a way to consistently reach crisp, golden Nirvana.
Here’s the full recipe/instructions. BTW, Kenji’s series of posts on Serious Eats is one of the best things going on the web right now (you might remember his sous-vide in a beer cooler hack). Passionate down-to-earth writing about cooking and food backed by some serious skills and scientific knowledge…it’s really fun to read.
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