How one man rigged McDonald’s Monopoly and stole millions
For years, Jerry Jacobson was in charge of the security of the game pieces for McDonald’s Monopoly, one of the most successful marketing promotions in the fast food giant’s history. And for almost as long, Jacobson had been passing off winning pieces to family, friends, and “a sprawling network of mobsters, psychics, strip club owners, convicts, drug traffickers”, to the tune of more than million in cash & prizes.
Dent’s investigation had started in 2000, when a mysterious informant called the FBI and claimed that McDonald’s games had been rigged by an insider known as “Uncle Jerry.” The person revealed that “winners” paid Uncle Jerry for stolen game pieces in various ways. The $1 million winners, for example, passed the first $50,000 installment to Uncle Jerry in cash. Sometimes Uncle Jerry would demand cash up front, requiring winners to mortgage their homes to come up with the money. According to the informant, members of one close-knit family in Jacksonville had claimed three $1 million dollar prizes and a Dodge Viper.
When Dent alerted the McDonald’s headquarters in Oak Brook, Illinois, executives were deeply concerned. The company’s top lawyers pledged to help the FBI, and faxed Dent a list of past winners. They explained that their game pieces were produced by a Los Angeles company, Simon Marketing, and printed by Dittler Brothers in Oakwood, Georgia, a firm trusted with printing U.S. mail stamps and lotto scratch-offs. The person in charge of the game pieces was Simon’s director of security, Jerry Jacobson.
One of the winners, Jerry Columbo, a partner of Jacobson’s who was allegedly a member of the Mafia, even appeared in this TV commercial holding an oversized novelty key to a car he had “won”:
At the height of the scam, no normal person won any of the best Monopoly prizes…they were all arranged by Jacobson. This has to become a movie, right?
I remember when the Monopoly game started. We didn’t eat out that much when I was a kid, but we still played a few times here and there. But I distinctly remember studying the game board, looking at the odds of winning, and figuring out how they must restrict some single game pieces to make it all work. You could get Park Places all day long, but you’d never ever see a Boardwalk. After that realization, I lost interest in playing. It was an early lesson about not spending too much time and energy striving for unattainable goals. Besides, those delicious McDonald’s fries were reward enough.
Update: Ah, a movie version of the story is in the works with Matt Damon playing Jacobson and Ben Affleck directing.
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