McDonald’s at the Movies and on TV

A McDonald’s restaurant apparently appears in season two of Loki on Disney+ and to mark the occasion, the fast food giant made a commercial featuring a number of other appearances by the brand in movies and TV, including The Office, The Fifth Element, Coming to America (“They’re McDonald’s. I’m McDowell’s.”), and Seinfeld. (Perhaps the most famous McDonald’s reference in cinema history, Jules’ Royale with Cheese bit in Pulp Fiction, is conspicuously missing.)

The ad was created to introduce their As Featured In Meal promotion, which seems to consist of 1100-calorie meals from their usual menu paired with a packet of Sweet ‘N Sour Sauce with the Loki logo on it. I thought the commercial was fun and clever but that promotion is a bit Sad Meal.

• advertising
• food
• Loki
• McDonald’s
• movies
• TV
• video