Advertise here with Carbon Ads

This site is made possible by member support. ❀️

Big thanks to Arcustech for hosting the site and offering amazing tech support.

When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!

kottke.org. home of fine hypertext products since 1998.

πŸ”  πŸ’€  πŸ“Έ  😭  πŸ•³οΈ  🀠  🎬  πŸ₯”

kottke.org posts about John Gruber

Kottke 25: The Talk Show With John Gruber

Kottke.org is turning 25 years old this Tuesday and I’ll be doing a few posts this week related to the (silver!) anniversary. First up: John Gruber was kind enough to host me for a short chat on his podcast, The Talk Show. Our time together was pretty limited, but we still managed to talk about the good ol’ days of the web & blogging, my recent sabbatical, burnout, Dean Allen, kottke.org’s 25th anniversary, Suck.com, hypertext, Stellar, and several other topics I can’t remember.

You can listen this episode of The Talk Show on Apple Podcasts, Spotify, or wherever you listen to podcasts.


What to Expect When Expecting the Displeasure of the Chinese Government

The partnership between China and Western governments & corporations has hit a rough patch recently, namely the Hong Kong protests and how the NBA, Apple, and gaming company Blizzard have handled various responses to them on their platforms. I don’t have a lot to add on the matter, but I have read some interesting takes in the past few days that you might also want to take a look at.

Ben Thompson, The Chinese Cultural Clash:

I am not particularly excited to write this article. My instinct is towards free trade, my affinity for Asia generally and Greater China specifically, my welfare enhanced by staying off China’s radar. And yet, for all that the idea of being a global citizen is an alluring concept and largely my lived experience, I find in situations like this that I am undoubtedly a child of the West. I do believe in the individual, in free speech, and in democracy, no matter how poorly practiced in the United States or elsewhere. And, in situations like this weekend, when values meet money, I worry just how many companies are capable of choosing the former?

John Gruber riffing on Thompson’s piece:

The gist of it is that 25 years ago, when the West opened trade relations with China, we expected our foundational values like freedom of speech, personal liberty, and democracy to spread to China.

Instead, the opposite is happening. China maintains strict control over what its people see on the Internet β€” the Great Firewall works. They ban our social networks where free speech reigns, but we accept and use their social networks, like TikTok, where content contrary to the Chinese Community Party line is suppressed.

Farhad Manjoo, Dealing With China Isn’t Worth the Moral Cost:

The People’s Republic of China is the largest, most powerful and arguably most brutal totalitarian state in the world. It denies basic human rights to all of its nearly 1.4 billion citizens. There is no freedom of speech, thought, assembly, religion, movement or any semblance of political liberty in China. Under Xi Jinping, “president for life,” the Communist Party of China has built the most technologically sophisticated repression machine the world has ever seen. In Xinjiang, in Western China, the government is using technology to mount a cultural genocide against the Muslim Uighur minority that is even more total than the one it carried out in Tibet. Human rights experts say that more than a million people are being held in detention camps in Xinjiang, two million more are in forced “re-education,” and everyone else is invasively surveilled via ubiquitous cameras, artificial intelligence and other high-tech means.

None of this is a secret.

Om Malik, Our Collective Chinese Conundrum:

We in the West should very well know what and who we are dealing with β€” China might be decked out in Louis Vuitton, but underneath, it is still a single-party, quasi-communist nation. Knowing the Western desperation for growth and the insatiable needs of the stock markets, China also knows it can yank anyone’s chain.

Huawei isn’t a recent problem. It was a problem a decade ago. The dynamic in this spat between the NBA and China isn’t new β€” China gets what China wants, not the other way around. Why are we being outraged now? The West signed up for this.

Malik quotes from Ian Bremmer’s newsletter:

in the west, the past decades have been marked by a view that china would eventually adapt to western norms, institutions, political and economic systems. but from an asian perspective, the opposite appears more likely. after all, of the last 2,000 years, china and india have led the global economy for the first 1800; europe and the united states only flipped the script for the last 200. now that’s about to change. and when it does, it’s going to happen quickly, powered by 1.4 billion increasingly urban, educated and technologically-connected chinese citizens. take the long view (and an asian perspective) and it’s a better bet that the west will adapt to the realities of chinese economic power, not the other way around.


Sony’s Proto-Walkman that Went to the Moon

50 years ago, the Sony TC-50 cassette player and recorder accompanied the Apollo 11 crew to the Moon and back. (Here’s what they listened to.) Ten years later, the company came out with the Walkman, the first portable cassette player that struck a chord with consumers. In this video, Mat of Techmoan shows us the TC-50 and shows how similar it is to the later Walkman. I found this video via Daring Fireball, where John Gruber remarked on the iterative nature of design: “You get to a breakthrough like the original iPhone one step at a time.”


Introducing the Playdate Gaming System

Playdate

Playdate is a new handheld gaming system from Panic, the makers of FTP software. Hold on, what?! From the press release:

Playdate is both very familiar, and totally new. It’s yellow, and fits perfectly in a pocket. It has a black-and-white screen with high reflectivity, a crystal-clear image, and no backlight. And of course, it has Wi-Fi, Bluetooth, USB-C, and a headphone jack. But it also has a crank. Yes, a crank: a cute, rotating analog controller that flips out from the side. It’s literally revolutionary.

The crank made me laugh out loud β€” in delight, mind you. Who puts a hand-crank on the side of a handheld video game console?! A very playful Nintendo-esque touch, designed in collaboration with Teenage Engineering. There’s more info, including photos of their first prototype, in this Twitter thread.

The old school tech blogging community1 is fired up about this thing in a way I’ve not seen for years. John Gruber writes on Daring Fireball:

The idea of a new upstart, a company the size of Panic β€” with only software experience at that β€” jumping into the hardware game with a brand new platform harkens back to the ’80s and ’90s. But even back then, a company like, say, General Magic or Palm, was VC-backed and aspired to be a titan. To be the next Atari or Commodore or Apple.

In today’s world all the new computing devices and platforms come from huge companies. Apple of course. All the well-known Android handset makers building off an OS provided by Google. Sony. Nintendo.

Panic is almost cheating in a way because they’re tiny. The Playdate platform isn’t competing with the state of the art. It’s not a retro platform, per se, but while it has an obviously nostalgic charm it is competing only on its own terms. Its only goal is to be fun.

And from Anil Dash, Putting the Soul in Console:

I’d been given a hint a while ago that something like this was coming, but the final execution is even more delightful than I’d imagined it might be. (That crank!) More importantly, it’s captured the imagination of so many, and seems like the kind of thing that could inspire a new generation of creative people to think, “Hey, maybe good tech is something we can make ourselves.” I’ve seen it happen on Glitch, and now I see it happening around Playdate after just a few hours.

That idea, that maybe things like our gaming devices or the websites we visit should be created by people we know and like, instead of giant faceless companies, seems more essential than ever. We would never settle for replacing all of our made-with-love, locally-grown, mom’s recipe home cooking with factory-farmed fast food, even if sometimes convenience demands we consume the latter. And we shouldn’t compromise any less on making sure that some of the time we spend playing games with each other, and delighting in the promise of technology, comes from people who’ve been diligently working for years to make well-sourced, organically grown, made-with-love technology.

Playdate starts shipping in early 2020. Supplies are probably going to be limited, so if you’re interested in getting one, you should hop on their mailing list.

  1. I.e. the folks who write about technology (software, gadgets) because they love it, not the folks who write about technology (IPOs, funding rounds) because it makes them money and gives them power.↩


The Constructive-Destructive Axis

In his biography of Apple founder Steve Jobs, Walter Isaacson reports on some comments Jobs made over dinner to News Corp’s Rupert Murdoch about Fox News in 2010.

In return for speaking at the retreat, Jobs got Murdoch to hear him out on Fox News, which he believed was destructive, harmful to the nation, and a blot on Murdoch’s reputation. “You’re blowing it with Fox News,” Jobs told him over dinner. “The axis today is not liberal and conservative, the axis is constructive-destructive, and you’ve cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you’re not careful.” Jobs said he thought Murdoch did not really like how far Fox had gone. “Rupert’s a builder, not a tearer-downer,” he said. “I’ve had some meetings with James, and I think he agrees with me. I can just tell.”

Such an insightful comment by Jobs. As John Gruber notes:

This line from Jobs β€” “The axis today is not liberal and conservative, the axis is constructive-destructive” β€” is truly the best summary of Trumpism I’ve seen.

It’s been eight years since that conversation and the Republican Party & their voters have doubled down in destroying opportunities for people (particularly those with little power), driven by the likes of Fox News. This destruction will be felt for generations to come.


Flat Earthers and the Double-Edged Sword of American Magical Thinking

Alan Burdick recently wrote a piece for The New Yorker about the “burgeoning” flat Earth movement, a group of people who believe, against simple & overwhelming evidence, that the Earth is not spherical1 but flat.

If you are only just waking up to the twenty-first century, you should know that, according to a growing number of people, much of what you’ve been taught about our planet is a lie: Earth really is flat. We know this because dozens, if not hundreds, of YouTube videos describe the coverup. We’ve listened to podcasts β€” Flat Earth Conspiracy, The Flat Earth Podcast β€” that parse the minutiae of various flat-Earth models, and the very wonkiness of the discussion indicates that the over-all theory is as sound and valid as any other scientific theory. We know because on a clear, cool day it is sometimes possible, from southwestern Michigan, to see the Chicago skyline, more than fifty miles away β€” an impossibility were Earth actually curved. We know because, last February, Kyrie Irving, the Boston Celtics point guard, told us so. “The Earth is flat,” he said. “It’s right in front of our faces. I’m telling you, it’s right in front of our faces. They lie to us.”

John Gruber remarked on Burdick’s piece by saying:

In recent years I’ve begun to feel conflicted about the internet. On the one hand, it’s been wonderful in so many ways. I’ve personally built my entire career on the fact that the internet enables me to publish as a one-person operation. But on the other hand, before the internet, kooks were forced to exist on the fringe. There’ve always been flat-earther-types denying science and John Birch Society political fringers, but they had no means to amplify their message or bond into large movements.

Another way to put this is that all the people who bought those News of the World-style magazines from the grocery checkout β€” UFO sightings! Elvis lives! NASA faked the Moon landing! new treatment lets you live 200 years! etc.! β€” were able to find each other, organize, and mobilize because of the internet. And then they decided to elect one of themselves President.

I recently downloaded the audiobook of Kurt Andersen’s Fantasyland: How America Went Haywire: A 500-Year History and am looking forward to listening to it on my summer roadtrip. Here’s part of the synopsis:

In this sweeping, eloquent history of America, Kurt Andersen shows that what’s happening in our country today β€” this post-factual, “fake news” moment we’re all living through β€” is not something new, but rather the ultimate expression of our national character. America was founded by wishful dreamers, magical thinkers, and true believers, by hucksters and their suckers. Fantasy is deeply embedded in our DNA.

Over the course of five centuries β€” from the Salem witch trials to Scientology to the Satanic Panic of the 1980s, from P. T. Barnum to Hollywood and the anything-goes, wild-and-crazy sixties, from conspiracy theories to our fetish for guns and obsession with extraterrestrials β€” our love of the fantastic has made America exceptional in a way that we’ve never fully acknowledged. From the start, our ultra-individualism was attached to epic dreams and epic fantasies β€” every citizen was free to believe absolutely anything, or to pretend to be absolutely anybody.

Gruber’s point about the internet being a double-edged sword appears to be echoed here by Andersen about American individualism. Sure, this “if people disagree with you, you must be doing something right” spirit is responsible for the anti-vaxxer movement, conspiracy theories that 9/11 was an inside job & Newtown didn’t happen, climate change denialism, and anti-evolutionism, but it also gets you things like rock & roll, putting men on the Moon, and countless discoveries & inventions, including the internet.

Update: The Atlantic published an excerpt of Fantasyland last year:

I first noticed our national lurch toward fantasy in 2004, after President George W. Bush’s political mastermind, Karl Rove, came up with the remarkable phrase reality-based community. People in “the reality-based community,” he told a reporter, “believe that solutions emerge from your judicious study of discernible reality … That’s not the way the world really works anymore.” A year later, The Colbert Report went on the air. In the first few minutes of the first episode, Stephen Colbert, playing his right-wing-populist commentator character, performed a feature called “The Word.” His first selection: truthiness. “Now, I’m sure some of the ‘word police,’ the ‘wordinistas’ over at Webster’s, are gonna say, ‘Hey, that’s not a word!’ Well, anybody who knows me knows that I’m no fan of dictionaries or reference books. They’re elitist. Constantly telling us what is or isn’t true. Or what did or didn’t happen. Who’s Britannica to tell me the Panama Canal was finished in 1914? If I wanna say it happened in 1941, that’s my right. I don’t trust books β€” they’re all fact, no heart … Face it, folks, we are a divided nation … divided between those who think with their head and those who know with their heart … Because that’s where the truth comes from, ladies and gentlemen β€” the gut.”

Whoa, yes, I thought: exactly. America had changed since I was young, when truthiness and reality-based community wouldn’t have made any sense as jokes. For all the fun, and all the many salutary effects of the 1960s β€” the main decade of my childhood β€” I saw that those years had also been the big-bang moment for truthiness. And if the ’60s amounted to a national nervous breakdown, we are probably mistaken to consider ourselves over it.

(thx, david)

  1. More properly, the Earth is an oblate spheroid.↩


Rest in peace, Dean Allen

I heard a couple of days ago that Dean Allen died last weekend. His friend Om Malik has a fine remembrance of him here.

Who was Dean? There are so many ways to answer that question. You could call him a text designer, who loved the web and wanted to make it beautiful, long before others thought of making typography an essential part of the online reading experience. You could call him a Canadian, even though he spent a large part of his life in Avignon, South of France, with his partner. A writer whose prose could make your soul ache who stopped writing, because, it didn’t matter. Or you could think of him as like an old-fashioned: sweet, bitter and strong, who left you intoxicated because of his friendship.

Dean was a web person…someone who could do all of the things necessary to make a website β€” design, write, code β€” and damn him, he did them all really well. I got to know him through a pair of sites he built, Textism and Cardigan. His writing was clever and pithy and engaging and you wanted to hate him but couldn’t because he was the nicest guy, the sort of person who would invite you to stay at his house even if you’d never even met him before. He also built Favrd, which was a direct inspiration for Stellar.

Weirdly, or maybe not, my two biggest memories of Dean involve food. One of my favorite little pieces of writing by him (or anyone else for that matter), is How to Cook Soup:

First, you need some water. Fuse two hydrogen with one oxygen and repeat until you have enough. While the water is heating, raise some cattle. Pay a man with grim eyes to do the slaughtering, preferably while you are away. Roast the bones, then add to the water. Go away again. Come back once in awhile to skim. When the bones begin to float, lash together into booms and tow up the coast. Reduce. Keep reducing. When you think you have reduced enough, reduce some more. Raise some barley. When the broth coats the back of a spoon and light cannot escape it, you are nearly there. Pause to mop your brow as you harvest the barley. Search in vain for a cloud in the sky. Soak the barley overnight (you will need more water here), then add to the broth. When, out of the blue, you remember the first person you truly loved, the soup is ready. Serve.

In 2002, when Meg and I were staying in France for a month between moves, Dean and his partner invited us down to their house for a couple of days. Like I said, we’d never actually met and he collected us at the train station all the same. We ate like kings while we were there, but the thing I remember most (aside from their house being in the middle of a beautiful vineyard in Avignon) is after lunch one day, he just left the pot with the leftover soup on the stove. (Soup, again! No barley though.) “Oh, you forgot to put the soup away. Do you think it’s still good?” we said. Dean just shrugged and replied gently, so as not imply we were idiot germaphobic Americans for always putting any leftover food into the fridge immediately, that you don’t really need to refrigerate stuff like that, not if you’re going to reheat it and finish it in a day or two. Even now, whenever I have stovetop leftovers, I always just leave them out and think of Dean whenever I do.

I hope you find some peace, my friend.

Update: John Gruber wrote a nice piece about Dean on Daring Fireball. And a few food microbiology experts in my inbox would like you to know that you should not leave your soup out unrefrigerated. I texted this to John last night, and he replied, “Dean would’ve loved that.”

Update: Dean’s obituary in The Globe and Mail.

Renaissance man, trailblazer and autodidact extraordinaire, Dean was a person of dazzling wit, charm and erudition.

Graphic designer, typographer, teacher, web pilgrim, critic, author, Weimaraner tamer, song and dance man, chef… he brought titanic intelligence, insight and humour to everything he did. And whatever room he was in, he was the weather.

He would have been appalled at the poor layout and typography of that page. (thx, gail)


In tech and media, you can’t remain neutral on a moving train

In his review (finally!) of the iPhone X, John Gruber begins with a zoomed out view of how computer platforms face an adapt-or-die choice.

The more popular a computer platform becomes, the more of a bind in which it inevitably finds itself. A platform is only “finished” when it is abandoned. It needs to evolve to remain relevant, but it’s difficult to change in unfamiliar ways without angering the base of active users. Adding new features on top of the familiar foundation only gets you so far β€” eventually things grow too complex, especially when what’s needed now is in conflict with a design decision that made sense a decade (or more) prior.

I’d argue this applies equally well to cultural & scientific paradigms, media, companies, technology, and politics. And people too. Who you were in your 20s and the decisions you made for that person often don’t work that well for that same person at 40…which can make long-term relationships difficult to navigate.

It also applies to this here website. I’ve talked before about the changing landscape of web-based media from a revenue perspective, which is why I started the membership initiative.

As I hinted at in the announcement post, the industry-wide drop in revenue from display advertising was beginning to affect kottke.org and just a few months later, the site’s largest source of revenue (ads via The Deck) went from “hey, I can make a living at this!” to zero. Then Amazon slashed their affiliate percentages, resulting in a 30-50% drop for some sites in the network. I found a new ad network partner (with greatly reduced revenue) and my Amazon affiliate revenue didn’t fall as much as that of other sites, but together, those revenue sources would no longer be enough to support my full-time activities on the site.

But I’ve also been thinking a lot about how the information published here is delivered. I love the web and websites and believe the blog format is the best for the type of thing I want to communicate. But fewer and fewer people actually go to websites. I largely don’t. You can follow kottke.org on Facebook, Twitter, Tumblr, Pinterest, and via RSS, but fewer people are using newsreaders and Facebook et al are trying their best to decrease visibility of sites like mine unless I pay up or constantly publish.1

So I’ve been considering other ways of producing content that don’t involve this website. (An experiment along those lines will be launching very soon…although if you’re reading the members-only newsletter, you already know all about it.) But I also know that if you’re reading this, you are likely reading it on the web, as intended, and likely for 8-10 years or more…my loyal base of active readers who I don’t want to alienate. But as Gruber says above, it’s a sticky wicket…adapt or die. kottke.org is a blog, but that’s only a means to an end: sharing information and ideas with other people. How do I continue to do that, stay true to a format that I & my loyal readers love, but also not end up like a vaudevillian in the 1940s, hoofing it on some dusty stage with no one in the audience while the movie houses are packed? All I can say for sure is that kottke.org is very much not “finished”. Stay tuned!

P.S. It’s perhaps not the perfect metaphor in this case, but the thing that always pops into my head when thinking about changing on the go is this clip from Mr. Bean. He’s late for the dentist and has to get ready in his tiny car. The whole thing is great, but the particularly relevant bit starts at ~3:30.

  1. Social media is disproportionally shitty for small media businesses that prioritize quality over quantity. It’s Walmart gutting small town downtowns all over again.↩


Apple’s diseconomies of scale and the next iPhone

Apple is the biggest company in the world and they sell one of history’s most successful consumer products. As the total human population of Earth becomes a limiting factor in the iPhone’s continued sales growth (see also Facebook), they are perhaps running into problems designing a desirable product that they need to produce 200 million times over the course of a year.

This is one of those areas where Apple may be the victim of its own success. The iPhone is so popular a product that Apple can’t include any technology or source any part if it can’t be made more than 200 million times a year. If the supplier of a cutting-edge part Apple wants can only provide the company with 50 million per year, it simply can’t be used in the iPhone. Apple sells too many, too fast.

A Daring Fireball reader put it this way:

People commonly think that scale is an unambiguously good thing in production, but the tremendous scale at which Apple operates shows this not to be the case. Annual iPhone production is so large that Apple is likely experiencing diseconomies of scale, a phenomenon one doesn’t often hear about. What significant, break-through technology can a company practically introduce to 300 million new devices in a year?

Diseconomies of scale is a real thing, btw. John Gruber has been arguing that Apple’s way around this is to produce a more expensive iPhone ($1000-1200) with exceptional components and features that the company simply can’t produce at a scale of 200 million/year. Rene Ritchie describes this iPhone++ strategy as “bringing tomorrow’s iPhone to market today”. Gruber compares it to the Honda Prelude, quoting from the Edmunds description of the car:

Honda established itself in America with the Civic and Accord β€” both good, solid but basic cars. But big profits in the automotive world don’t come from basic cars that sell for commodity prices. Those profits come from cars that get consumers so excited that they’ll pay a premium price just to have one. The Prelude was Honda’s first attempt at an exciting car.

The Prelude was Honda’s technological leading edge. Features that are now expected from Honda, like the double-wishbone suspension under the Accord, fuel injection, and VTEC electronic variable valve timing system showed up first on the Prelude before migrating across the Honda line (though VTEC first showed up on the 1990 Acura NSX).

Keen observations all around and it will be interesting to see if Apple can benefit from this strategy.


If you can’t explain something in simple terms, you don’t understand it

Feynman Blackboard

In the early 1960s, Richard Feynman gave a series of undergraduate lectures that were collected into a book called the Feynman Lectures on Physics. Absent from the book was a lecture Feynman gave on planetary motion, but a later finding of the notes enabled David Goodstein, a colleague of Feynman’s, to write a book about it: Feynman’s Lost Lecture. From an excerpt of the book published in a 1996 issue of Caltech’s Engineering & Science magazine:

Feynman was a truly great teacher. He prided himself on being able to devise ways to explain even the most profound ideas to beginning students. Once, I said to him, “Dick, explain to me, so that I can understand it, why spin one-half particles obey Fermi-Dirac statistics.” Sizing up his audience perfectly, Feynman said, “I’ll prepare a freshman lecture on it.” But he came back a few days later to say, “I couldn’t do it. I couldn’t reduce it to the freshman level. That means we don’t really understand it.”

John Gruber writes the simple explanations are the goal at Apple as well:

Engineers are expected to be able to explain a complex technology or product in simple, easily-understood terms not because the executive needs it explained simply to understand it, but as proof that the engineer understands it completely.

Feynman was well known for simple explanations of scientific concepts that result a in deeper understanding of the subject matter: e.g. see Feynman explaining how fire is stored sunshine, rubber bands, how trains go around curves, and magnets. Critically, he’s also not shy about admitting when he doesn’t understand something…or, alternately, when scientists as a group don’t understand something. There’s the spin anecdote above and of his explanation of magnets, he says:

I really can’t do a good job, any job, of explaining magnetic force in terms of something else you’re more familiar with, because I don’t understand it in terms of anything else you’re more familiar with.

Feynman was also quoted as saying:

I think I can safely say that nobody understands quantum mechanics.

Pretty interesting thing to hear from a guy who won a Nobel Prize for explaining quantum mechanics better than anyone ever had before. Even when he died in 1988 at the end of a long and fruitful careeer, a note at the top of his blackboard read:

What I cannot create, I do not understand.


Getting Apple scoops with this one weird blog

John Gruber has good news for hardcore Mac users: Apple is releasing a completely redesigned Mac Pro next year and new iMacs with pro-level specs this year. Intriguing, but I’m more interested in how this news was delivered:

There are only nine people at the table. Phil Schiller, Craig Federighi, and John Ternus (vice president, hardware engineering β€” in charge of Mac hardware) are there to speak for Apple. Bill Evans from Apple PR is there to set the ground rules and run the clock. (We had 90 minutes.) The other five are writers who were invited for what was billed as “a small roundtable discussion about the Mac”: Matthew Panzarino, Lance Ulanoff, Ina Fried, John Paczkowski, and yours truly.

Gruber runs a one-person independent blog that he started as a hobby and now he’s one of five people on the planet that the largest company in the world invites in for an unprecedented preview of new Mac hardware. (And I would argue he’s perhaps the only one invited who would be viewed as indispensable β€” you could see the others swapped out for Mossberg or Pogue or Swisher or Manjoo, but not Gruber.) That’s incredible and inspiring. It may be the twilight of the independent blogger, but Gruber continues to show how a small-but-obsessive site can do things no one else can.

Update: A pal just alerted me that Daring Fireball is having difficulty serving pages, something that usually only happens to sites DF features. “Is this the first self-fireballing in Gruber’s history?” (via @djacobs)


The secret to success: take risks, work hard, and get lucky

Tech investor Fred Wilson recently gave the commencement address for the very first graduating class at the Academy For Software Engineering. In it, he shared the secret to his success:

So with that, I am here to tell you that the secret to success in your career comes down to three things, take risks, work hard, and get lucky.

I essentially1 agree with Wilson here. Earlier today I was listening to the latest episode of the Recode Media podcast where Peter Kafka’s guest was Daring Fireball’s John Gruber. Gruber recounted how he got started blogging about Apple and eventually turned it into a very successful business. I’ve heard the story before and it conforms nicely to Wilson’s path to success.

1. Take risks. Gruber bet heavily on three things for Daring Fireball: Apple, blogs, and (later) podcasts. None looked that impressive from a business standpoint when his bets were made. In 2002 when he started writing DF, Apple was still an underdog computer company whose partisans had mostly stuck with the company through its lean years of offering products that weren’t competing well and which didn’t exemplify the ideals of the Apple of yore. The iPod had just come out a year earlier and the life- industry- company-changing iPhone was years in the future. But Gruber never viewed Apple as an underdog…to him it was a legendary company in the world poised for future greatness. Professional blogs were just starting to be a thing back then as well, and it was far from certain that you might be able to earn even a partial living from them, especially on your own. And when he started his Talk Show podcast in 2007, podcasting was still largely a hobbyist endeavor. Sure, you could make some money doing it, but 9 years on, there’s big money to be had for the most popular shows. Three risky bets that paid off.

2. Work hard. Tens of thousands of posts and hundreds of hours of podcasts over the past 13+ years, yeah, I think that covers it. Gruber has put in the necessary ass-in-chair time.

3. Get lucky. There’s a lot of luck sprinkled around the success of DF, but perhaps the biggest break Gruber got was Apple’s decision to open up the iOS App Store to outside developers. Suddenly, you had all of these developers, startups, established software companies, and venture capitalists pouring money into the development and promotion of iOS apps. So these companies had money and needed somewhere to advertise their apps, a place where they could be sure all of the most influential and rabid Apple aficionados would see their message. Daring Fireball was the obvious place and the site’s RSS sponsorships were the perfect format.

  1. Although I would assign a much larger role to luck than he might. Being born white and male in the US in the late 20th century is a massive advantage that is often brushed under the carpet in such discussions. “Take risks” can be literally dangerous in an institutionally racist/sexist/classist system.↩


Pac-Man 256

From the developer of Crossy Road (aka Infinite Frogger) comes Pac-Man 256, a Pac-Man game with an infinite board that gets eaten from below by the kill screen glitch from the 256th level of the original game. I love riffs on old school video games like this, and the infinite board is a particularly clever one.1 Here’s what the gameplay looks like:

I’m sure everyone is used to this by now (which is sad) but be warned that Pac-Man 256 is one of those games that encourages you to watch ads to level up more quickly or to continue when you’re out of credits…and then to buy more credits as an IAP when you’re out of ads to watch. There’s an option to buy unlimited credits for $7.99, but still. I understand the economics of the situation and why they do it this way, but it just feels so hostile to the player. I want to wholeheartedly recommend this game because the gameplay is so fun, but it feels like you’re constantly wading through a little bit of raw sewage to play it. Which, apparently I don’t mind doing, wading through sewage. :(

Update: Echoing several similar comments on Twitter, John Gruber writes:

Unlike Kottke, I think the option to buy unlimited “credits” with a one-time $7.99 in-app purchase is a fair deal. Think of it as an $8 game that you can optionally play for free if you’re willing to watch ads. That’s a good price for a great game.

$8 is a more than fair price. But the option to buy unlimited credits is difficult to find in the game (you need to run out of credits first and then click the “Play” button anyway) and it doesn’t tell you exactly what you’re getting for your $8. What I want is never to see an ad ever in the game, but I don’t actually think that’s what it is. Paying full price for a game shouldn’t involve hide n’ seek.

But the bigger issue for me is how the game, and many many others in the App Store, feels: icky. Like used car salesman icky. Drug dealer icky. Depressing casino icky. The way the game presents itself, the developers seemingly want one thing: your money. Do they want me to have a good time playing the game? Eh, maybe? I don’t know, it just seems really cynical to me, like a game built by a bank instead of people that love gaming or Pac-Man.

I really *really* wish the App Store had a trial period option available for apps. 20 minutes into Pac-Man 256 and I would have ponied up $8-10, no problem. I suspect App Store users would love this feature but game developers would hate it because using ads and casino tactics to upsell in your app makes a lot more money than straight sales.

  1. Hey Nintendo, can you make an infinite version of Mario Kart? Pretty please? It would be like Mad Max: Crossy Road or something.↩


Apple Watch and the induced demand of communication

Apple Watch

Some sort of embargo seems to have lifted because here come the Apple Watch reviews! As I’m unanointed by Apple, I haven’t experienced Apple Watch in the flesh, but I do have a few random thoughts and guesses.

John Gruber notes that why Apple made a watch is different from why they made the iPhone. People were generally dissatisfied with their mobile phones (I know I was) so Apple made one that was much better. But people who wear current watches like them.

But as Ive points out, this time, the established market β€” watches β€” is not despised. They not only don’t suck, they are beloved.

I’m one of the watch non-wearers Gruber discusses elsewhere in his review; I haven’t worn a watch since my Swatch band broke when I was 17. Part of the reason I don’t wear a watch is they look hideous. The more expensive watches get, the uglier they are. Have you seen the watch ads in the New Yorker or Vogue? Garish nasty looking objects. And men’s watches are generally massive, built for lumberjacks, linebackers, and other manly men, not for dainty-wristed gentlemen like myself. I tried on a regular men’s Rolex some years ago and it looked like I’d strapped a gold-plated Discman on my wrist.

I know, I know, not all watches. The point is that for me, Apple Watch looks like something I would consider wearing on a regular basis β€” imagining myself living in Steve Jobs’ living room has always been more my speed than J.P. Morgan’s library.1

The subtle notifications possible with Apple Watch (taps, drawings, heartbeats) are very interesting. Also from Gruber’s review:

You’re 16. You’re in school. You’re sitting in class. You have a crush on another student β€” you’ve fallen hard. You can’t stop thinking about them. You suspect the feelings are mutual β€” but you don’t know. You’re afraid to just come right out and ask, verbally β€” afraid of the crushing weight of potential rejection. But you both wear an Apple Watch. So you take a flyer and send a few taps. And you wait. Nothing in response. Dammit. Why are you so stupid? Whoa β€” a few taps are sent in return, along with a hand-drawn smiley face. You send more taps. You receive more taps back. This is it. You send your heartbeat. It is racing, thumping. Your crush sends their heartbeat back.

In 2005, I wrote about a feature I called sweethearting:

Pings would be perfect for situations when texting or a phone call is too time consuming, distracting, or takes you out of the flow of your present experience. If you call your husband on the way home from work every night and say the same thing each time, perhaps a ping would be better…you wouldn’t have to call and your husband wouldn’t have to stop what he was doing to answer the phone. You could even call it the “sweetheart ping” or “sweethearting”…in the absence of a prearranged “ping me when you’re leaving”, you could ping someone to let them know you’re thinking about them.

Like I said elsewhere in that post, this stuff always makes me think about Matt Webb’s Glancing project:

Glancing: An application to allow ultra-simple, non-verbal communication amongst groups of friends online.

It’s a desktop application that you use with a group of other people. It lets you “glance” at them in idle moments, and it gives all of you an indication of the activity of glancing going on.

A group is intended to be less than a dozen people. A person may belong to several groups simultaneously by running separate instances of Glancing. Groups are started deliberately, probably by using a www interface, and people are told the group secret so they can join (a “secret” is just a shared password).

But the thing that has struck me the most since the announcement of Apple Watch is the idea that if you’re wearing one, you’re going to be checking your devices a lot less. From TechCrunch last month:2

People that have worn the Watch say that they take their phones out of their pockets far, far less than they used to. A simple tap to reply or glance on the wrist or dictation is a massively different interaction model than pulling out an iPhone, unlocking it and being pulled into its merciless vortex of attention suck.

One user told me that they nearly “stopped” using their phone during the day; they used to have it out and now they don’t, period. That’s insane when you think about how much the blue glow of smartphone screens has dominated our social interactions over the past decade.

From Joshua Topolsky’s review at Bloomberg:

I’m in a meeting with 14 people, in mid-sentence, when I feel a tap-tap-tap on my wrist. I stop talking, tilt my head, and whip my arm aggressively into view to see the source of the agitation. A second later, the small screen on my new Apple Watch beams to life with a very important message for me: Twitter has suggestions for people I should follow. A version of this happens dozens of times throughout the day-for messages, e-mails, activity achievements, tweets, and so much more. Wait a second. Isn’t the promise of the Apple Watch to help me stay in the moment, focused on the people around me and undisturbed by the mesmerizing void of my iPhone? So why do I suddenly feel so distracted?

The promise of the Apple Watch is to make it more convenient to send & receive notifications and quick messages, although many of the reviews make it clear that Apple hasn’t entirely succeeded in this. In the entire history of the world, if you make it easier for people to do something compelling, people don’t do that thing less: they’ll do it more. If you give people more food, they eat it. If you make it easier to get credit, people will use it. If you add another two lanes to a traffic-clogged highway, you get a larger traffic-clogged highway. And if you put a device on their wrist that makes it easier to communicate with friends, guess what? They’re going to use the shit out of it, potentially way more than they ever used their phones.

Now, it’s possible that Apple Watch doesn’t make receiving notifications easier…instead, it may make controlling notifications easier. Like congestion pricing for your digital interactions. But that is generally not where technology has been taking us. Every new communications device and service β€” the telegraph, telephone, internet, email, personal computer, SMS, smartphones, Facebook, Whatsapp, Slack,3 etc. etc. etc. β€” makes it easier to 1) connect with more and more people in more and more ways, and 2) to connect with a few people more deeply. And I don’t expect Apple Watch will break that streak. The software will get faster & better, the hardware will get cheaper & longer-lasting, and people will buy & love them & use them constantly.

P.S. While I didn’t quote from it, The Verge review is great. But mainly I’m wondering…where are the reviews from the fashion world? I assume Vogue and other such magazines and media outlets received Apple Watches for review and their embargoes lifted as well, but after searching for a bit, I couldn’t find any actual reviews. And only a single major review by a woman, Lauren Goode’s at Re/code. If you run across any, let me know?

Update: Joanna Stern wrote a review for the WSJ with an emphasis on the fashion aspect. (via @trickartt)

Update: Executive editor Nicole Phelps wrote a review for style.com. (thx, louis-olivier)

  1. Have you been to the Morgan Library? It’s great, a lesser known gem of a museum in Manhattan. I went this past weekend, in fact. But I would not like to live in such a baroque place.↩

  2. God, I hate linking to TechCrunch β€” I’ve only linked to them a handful of times and I complain about it every time β€” but they were the best source for this point. Apologies to my soul.↩

  3. The conventional wisdom about Slack is that it’s rescuing us from the tyranny of email. But when everyone is on Slack because it’s easier and offers certain advantages over email, then what? What will rescue us from the tyranny of Slack? (A: Nothing. That’s the point…we can’t help wanting to communicate in easier ways with our fellow humans, so much so that we gorge ourselves like geese at the gavage. Whatever kills Slack will be a bigger, easier communications gavage. Rinse. Repeat. Until the heat death of the Universe.) ↩


Becoming Steve Jobs

A new biography of Steve Jobs is coming out in March, written by Brent Schlender and Rick Tetzeli, a pair of technology journalists who have covered Jobs and the personal computer revolution for decades. John Gruber has read it and calls it “remarkable”.

It is, in short, the book about Steve Jobs that the world deserves. You might wonder how such a book could be written without Jobs’s participation, but effectively, he did participate. Schlender, in his work as a reporter for The Wall Street Journal and Fortune, interviewed Jobs extensively numerous times spanning 25 years. Remember the 1991 joint interview with Jobs and Bill Gates? That was Schlender. As the book makes clear, Jobs and Schlender had a very personal relationship.

The book is smart, accurate, informative, insightful, and at times, utterly heartbreaking. Schlender and Tetzeli paint a vivid picture of Jobs the man, and also clearly understand the industry in which he worked. They also got an astonishing amount of cooperation from the people who knew Jobs best: colleagues past and present from Apple and Pixar β€” particularly Tim Cook β€” and his widow, Laurene Powell Jobs.

Instant pre-order.

Update: A glitch in Amazon’s Look Inside the Book feature gave Luke Dormehl a sneak peek at some of the book’s details, including that Tim Cook offered Jobs a part of his liver and Jobs talked about buying Yahoo.

Another interesting tidbit: Steve Jobs and Disney boss Bob Iger talked about buying Yahoo! together at one point, a move that would have given Apple an “in” in the search business.

While the question of Apple buying Yahoo! has been raised plenty of times over the years, this is the first time there’s been a serious suggestion that Jobs considered such an acquisition.

Buying Yahoo! would have given Apple access to a host of patents, web services and other tools in a fiercely competitive sector. Yahoo! would have been an interesting fit for Apple (which is probably why it didn’t happen), but it’s fascinating to consider what might have been.

Update: Excerpts of the book are starting appear. Fast Company has a Tim Cook-related excerpt as well as an interview with Cook conducted by Schlender and Tetzeli.

One afternoon, Cook left [Jobs’] house feeling so upset that he had his own blood tested. He found out that he, like Steve, had a rare blood type, and guessed that it might be the same. He started doing research, and learned that it is possible to transfer a portion of a living person’s liver to someone in need of a transplant. About 6,000 living-donor transplants are performed every year in the United States, and the rate of success for both donor and recipient is high. The liver is a regenerative organ. The portion transplanted into the recipient will grow to a functional size, and the portion of the liver that the donor gives up will also grow back.


Erotic poetry about the iPhone 6

This is glorious: an erotic poem by Chris Plante constructed from snippets of iPhone 6 reviews.

I have really big hands
Would be an understatement.
This is quite helpful.
When the tips of your fingers are grasping on for dear life,
Your fingers need to secure a firm grip.
I can still wrap my fingers around
Well…
More of everything.

No lines from John Gruber’s review, but Linus Edwards made a short poem just from that one:

Makes itself felt in your pants pocket.
Ah, but then there’s The Bulge.
I definitely appreciate the stronger vibrator.

(via @sippey)


Something only Apple can do

An instant classic John Gruber post about the sort of company Apple is right now and how it compares in that regard to its four main competitors: Google, Samsung, Microsoft, and Amazon. The post is also about how Apple is now firmly a Tim Cook joint, and the company is better for it.

When Cook succeeded Jobs, the question we all asked was more or less binary: Would Apple decline without Steve Jobs? What seems to have gone largely unconsidered is whether Apple would thrive with Cook at the helm, achieving things the company wasn’t able to do under the leadership of the autocratic and mercurial Jobs.

Jobs was a great CEO for leading Apple to become big. But Cook is a great CEO for leading Apple now that it is big, to allow the company to take advantage of its size and success. Matt Drance said it, and so will I: What we saw last week at WWDC 2014 would not have happened under Steve Jobs.

This is not to say Apple is better off without Steve Jobs. But I do think it’s becoming clear that the company, today, might be better off with Tim Cook as CEO. If Jobs were still with us, his ideal role today might be that of an eminence grise, muse and partner to Jony Ive in the design of new products, and of course public presenter extraordinaire. Chairman of the board, with Cook as CEO, running the company much as he actually is today.

This bit on the commoditization of hardware, and Apple’s spectacularly successful fight against it, got me thinking about current events. Here’s Gruber again:

Apple’s device-centric approach provides them with control. There’s a long-standing and perhaps everlasting belief in the computer industry that hardware is destined for commoditization. At their cores, Microsoft and Google were founded on that belief - and they succeeded handsomely. Microsoft’s Windows empire was built atop commodity PC hardware. Google’s search empire was built atop web browsers running on any and all computers. (Google also made a huge bet on commodity hardware for their incredible back-end infrastructure. Google’s infrastructure is both massive and massively redundant - thousands and thousands of cheap hardware servers running custom software designed such that failure of individual machines is completely expected.)

This is probably the central axiom of the Church of Market Share - if hardware is destined for commoditization, then the only thing that matters is maximizing the share of devices running your OS (Microsoft) or using your online services (Google).

The entirety of Apple’s post-NeXT reunification success has been in defiance of that belief - that commoditization is inevitable, but won’t necessarily consume the entire market. It started with the iMac, and the notion that the design of computer hardware mattered. It carried through to the iPod, which faced predictions of imminent decline in the face of commodity music players all the way until it was cannibalized by the iPhone.

And here’s David Galbraith tweeting about the seemingly unrelated training that London taxi drivers receive, a comment no doubt spurred by the European taxi strikes last week, protesting Uber’s move into Europe:

Didn’t realize London taxi drivers still have to spend years learning routes. That’s just asking to be disrupted http://en.wikipedia.org/wiki/Taxicabs_of_the_United_Kingdom#The_Knowledge

Here’s the relevant bit from Wikipedia about The Knowledge:

It is the world’s most demanding training course for taxicab drivers, and applicants will usually need at least twelve ‘appearances’ (attempts at the final test), after preparation averaging 34 months, to pass the examination.

Uber, in this scenario, is attempting to be Microsoft in the 1980s and early 90s. They’re implementing their software layer (the Uber service) on commodity hardware, which includes not only iPhones & Android phones, mass-produced cars of any type, and GPS systems but also, and crucially, the drivers themselves. Uber is betting that a bunch of off-the-shelf hardware, “ordinary” drivers, and their self-service easy-pay dispatch system will provide similar (or even better) results than a fleet of taxi drivers each with three years of training and years of experience. It is unclear to me what the taxi drivers can do in this situation to emulate the Apple of 1997 in making that commoditization irrelevant to their business prospects. Although when it comes to London in particular, Uber may have miscalculated: in a recent comparison at rush hour, an Uber cab took almost three times as long and was 64% more expensive than a black cab.


Microsoft: new CEO, new company?

Microsoft has a new CEO, Satya Nadella β€” birthplace: Hyderabad, India; hobbies: cricket, poetry. Here’s a nice succinct piece by John Gruber on Microsoft’s past, present, and future.

“A computer on every desk and in every home” was incredible foresight for 1977. It carried Microsoft for 25 years of growth. But once that goal was achieved, I don’t think they knew where to go. They were like the dog that caught the car. They spent a lot of time and energy on TV. Not just with Xbox, which is alive and well today (albeit not a significant source of income), but with other ideas that did not pan out, like “media center PCs” and the joint ownership of “MSNBC”, which was originally imagined as a sort of cable news network, website, dessert, and floor wax rolled into one.

No surprise: Gruber writes about Microsoft as well as he does about Apple.


The Apple-ness of the Macintosh

On Daring Fireball, John Gruber reflects on the 30th anniversary of the Macintosh by noting what seems particularly Apple-like about the Mac.

The second aspect of the original Mac that stands out today as Apple-like is putting just enough whimsy into the experience. Most famously, the smiling Mac you saw as the system booted. Had anyone prior even considered a smiling computer? But fundamental to the genius of the smiling Mac is that it didn’t come across as silly or corny. Friendly and fun: yes. Goofy: no. Getting that right required that most Apple-y of talents: taste.

And he’s spot on in that second footnote about the lack of whimsy in iOS 7. There’s nothing funny about those Settings and Safari icons.


Room 237 is Crazy Good: A Dissenting Opinion

Because I like and respect Jason Kottke, I’m taking this opportunity to express a contrary viewpoint on a documentary he reviewed not two days ago, Rodney Ascher’s “Room 237”.

Before I forget, happy birthday, Jason.

Now, what I suspect has happened here is that both he and our friend John Gruber, whose tweet spurred Jason’s post, sort of missed the point. Which is that the film’s ambition was not to cast light on the conspiracy theories around their beloved Kubrick film (“The Shining”, in case you’re coming to this late), it was not to document further context around the film or to disclose any of its master filmmaker’s process or intentions, but rather to paint an artful pictureβ€”a media collage if you will-of obsession, and mania.

But “Room 237” isn’t about “The Shining” or about Kubrick, it’s about a small assortment of unrelated film scholars(?) who have selected “The Shining” as their thing. It’s about the degree of their obsessions, the intricacies of their fixations.

Or rather, it’s not about the people, it’s about the infatuation. Watching the film, you’ll notice fairly quickly that the filmmakers have made the unique and brilliant choice to never show the theorists’ faces on-camera. All we know of them is their voices and their theories. This was at once a respectful and calculated choice. Respectful in that it protects the interviewees from some of the involuntary judgments we the audience will tend to make when given the benefit of someone’s physical appearance. And calculated in that presenting the subjects in audio only frees the viewer from the distraction of a fully fleshed-out human connection. Sure, we can extrapolate character and make judgments based on vocal tone and demographic (not to mention the content of the speech). But the main focus is on the visualizations themselves, which are nightmarishly brilliant.

What we have in the supporting media is a mashup of Kubrickian archive, bizarro warpy analog synth music, some digital wizardy, and old dollar-bin stock footage, all coming together to form a spooky dream fort β€” a haunted factory built of unfamiliar nostalgia.

You know that psychological effect that has no name, when you used to find an old VHS tape in the back of the cabinet, one that your family would use to record TV shows a decade before, and you’d play it, only to find that the commercials were still intact? Remember that creepy, kind of gross but comfortable remembrance? That’s what “Room 237” has in spades.

I have a unique (or at least memorable) story of my first viewing of “The Shining”. Short version: impacted largely by the medium through which I viewed it, the movie scared the living piss out of me. But I’m willing to put a stake in the ground and say that as scary as “The Shining” is to me, “Room 237” is even scarier. Not because I believe any of the conspiracy theories to be true, but because our minds are capable of manufacturing them.


Vesper

I have not had a chance to check it out yet1, but any iOS app built by a team of John Gruber, Brent Simmons, and Dave Wiskus has to be worth a look. They released Vesper yesterday:

Vesper is a simple and elegant tool for collecting notes, ideas, things to do β€” anything you want to remember. Use tags to group related items into playlist-like collections. Vesper imposes no system; organize and curate your notes whatever way comes naturally to you. Eschewing complications, Vesper’s focus is on how it feels to use it.

Available at the App Store for $4.99.

[1] Busy, busy week…sorry for the slightly slow pace around here the past few days. I haven’t even had the chance to download and play the new Kingdom Rush yet. ↩


Stay small or go big?

Emeril Lagasse made an appearance on Treme on Sunday. I watched a clip of his scene a few days ago and have been thinking about it on and off ever since. In the scene written by Anthony Bourdain, Emeril takes a fellow chef to the building that used to house Uglesich’s, a small-but-beloved New Orleans restaurant that closed back in 2005. The chef is having misgivings about expanding her business, particularly about all the non-cooking things you have to do, and Emeril explains that the way the owners of Uglesich’s did it was one way forward:

You see, they kept it small, just one spot, just a few tables. There’d be a line around the corner by 10 am. You see, they made a choice. Anthony and Gail made a choice to stay on Baronne Street and keep their hands on what they were serving. They cooked, everyday they cooked, until they could cook no more.

But there’s also another way to approach your business:

The other choice is that you can build something big but keep it the way that you wanna keep it. Take those ideas and try to execute them to the highest level. You got a lotta people around you, right? You’re the captain of the ship. Or what I should say is that you’re the ship. And all these people that look up to you and wanna be around you, they’re living in the ship. And they’re saying, “Oh, the ship is doing good. Oh, the ship is going to some interesting places. Oh, this ship isn’t going down just like all the other fucking ships I’ve been on.” […] You’ve got a chance to do your restaurant and to take care of these people. Just do it.

kottke.org has always been a one-person thing. Sure, Aaron posts here regularly now and I have guest editors on occasion, but for the most part, I keep my ass in the chair and my hands on what I am serving. I’ve always resisted attempts at expanding the site because, I have reasoned, that would mean that the site wouldn’t be exactly what I wanted it to be. And people come here for exactly what I want it to be. Doing the site with other people involved has always seemed unnatural. It would be selling out…that’s how I’ve thought about it, as opposed to blowing up.

But Emeril’s “until they could cook no more” and “you’re the ship”…that got to me. I am a ship. I don’t have employees but I have a family that relies on the income from my business and someday, when I am unable to do this work or people stop reading blogs or all online advertising moves to Facebook or Twitter, what happens then? Don’t I owe it to myself and to them to build something that’s going to last beyond my interest and ability to sit in a chair finding interesting things for people to look at? Or is it enough to just work by yourself and produce the best work you can?

Or can you do both? John Gruber’s Daring Fireball remains a one-man operation…as far as I know, he’s never even had an intern. I don’t have any inside knowledge of DF’s finances, but from the RSS sponsorship rate and the rate for sponsoring Gruber’s podcast, my conservative estimate is that DF grosses around $650,000 per year. And with a single employee/owner and relatively low expenses, a large amount of that is profit. So maybe that route is possible?

I don’t have any answers to these questions, but man, it’s got me thinking. Emeril got me thinking…who saw that coming? Bam!


From 2000: what if Apple was the largest company in the world?

So this is fun. Back in February 2000, I wrote a post about Amazon being awarded a patent for their affiliates program. In it, I wondered about a world where Apple was the largest company in the world:

And that brings us to Microsoft and Apple. Microsoft is perhaps the largest target of this sort of “boycott”, organized or otherwise. People hate Microsoft. Companies hate Microsoft. It’s the company you love to hate. Apple, on the other hand, is one of the most beloved companies in the world. People love Apple.

But what if Apple were Microsoft? What if Apple had won the battle of the PC and was the largest company in the world? People would hate them. Why? Because they would be using the same tactics as Microsoft to stay ahead and keep every bit of that advantage in anyway that they could. Apple is the way it is because they are the underdog.

I’ll even argue that life would be worse under Apple’s rein. Apple controls the OS *and* the hardware: if we were under Apple’s boot instead of Microsoft’s, we’d be paying too much for hardware as well as the software.

Nailed it! Or not. That third paragraph is pretty wrong…one of the things that contributed greatly to Apple’s rise is their commitment to pricing their products competitively. And software is cheap.

As for Apple being the underdog, I’ve always thought one of the interesting things about Daring Fireball, even from the beginning, is that John Gruber never treated Apple as an underdog. In his esteem, Apple was the best company making the best software and hardware, and the DF attitude with respect to Microsoft was very much like that of Jon Lovitz’s Michael Dukakis in a debate with Dana Carvey’s George H.W. Bush on SNL: “I can’t believe I’m losing to this guy”. Gruber proved correct…what looked like an underdog proved to be a powerhouse in the making. (thx, greg & andy)


An appreciation of 10 years of Daring Fireball

Daring Fireball turns 10 years old today and Robinson Meyer has an appreciation at The Atlantic.

Gruber’s best when he’s writing about perfection, excellence and what it takes to achieve either. He can describe eight iPhone Twitter clients, or the software limitations of the iPad, and evince a common sense of aesthetic. His voice can be muscular and rigorous. The man’s clearly animated by a hatred of everything he knows to be BS.

I share Meyer’s assertion that Apple’s “engorge[ment] as a company” has slightly flattened the site’s tires, but Daring Fireball remains my favorite blog, a spot it has held for several years now.

Now here’s a look at how DF’s design has changed over the years, presented in animated GIF form:

Daring Fireball, 10 Years

Update: I love this analysis of DF’s content over the years, especially the visualization of the shift in interest from desktop to mobile.


The guts of the new iPad

The folks from iFixit were first in line in Melbourne, Australia to get one of the new iPads. And then they immediately took it apart. Here’s what it looks like, all broken down like a hog:

iPad guts

Amazingly, there’s almost nothing to it…it’s mostly battery and screen. My kids have toys that contain more components. Makes you realize that a not-insignificant part of Apple’s success is essentially 3-D puzzle solving with chips, batteries, screens, and antennas as the pieces. John Gruber calls it “a remarkable engineering accomplishment” on the part of Apple, noting:

Apple doesn’t make new devices which get worse battery life than the version they’re replacing, but they also don’t make new devices that are thicker and heavier. LTE networking β€” and, I strongly suspect, the retina display β€” consume more power than do the 3G networking and non-retina display of the iPad 2. A three-way tug-of-war: 4G/LTE networking, battery life, thinness/weight. Something had to give. Thinness and weight lost: the iPad 3 gets 4G/LTE, battery life remains unchanged, and to achieve both of these Apple included a physically bigger battery, which in turn results in a new iPad that is slightly thicker (0.6 mm) and heavier (roughly 0.1 pounds/50 grams, depending on the model).

50 grams and six-tenths of a millimeter are minor compromises, but compromises they are, and they betray Apple’s priorities: better to make the iPad slightly thicker and heavier than have battery life slightly suffer. And keep in mind that the new iPad 3 remains far thinner and lighter than the original iPad.


OS X Mountain Lion

Hang on folks, things are going to get a little Apple bloggy around here this morning. First is the news of Apple’s new operating system for the Mac, OS X Mountain Lion. Gruber has the details:

What do I think so far, Schiller asks. It all seems rather obvious now that I’ve seen it - and I mean obvious in a good way. I remain convinced that iCloud is exactly what Steve Jobs said it was: the cornerstone of everything Apple does for the next decade. So of course it makes sense to bring iCloud to the Mac in a big way. Simplified document storage, iMessage, Notification Center, synced Notes and Reminders β€” all of these things are part of iCloud. It’s all a step toward making your Mac just another device managed in your iCloud account. Look at your iPad and think about the features it has that would work well, for a lot of people, if they were on the Mac. That’s Mountain Lion β€” and probably a good way to predict the future of the continuing parallel evolution of iOS and OS X.


It’s just apps on apps on apps

Riffing off of a short observation I sent him, John Gruber speculates about what an Apple TV ecosystem might look like.

Why not the same thing [as Newsstand] for TV channels? We’re seeing the beginnings of this, with iPhone and iPad apps like HBO Go, Watch ESPN, and the aforementioned Bloomberg TV+. Letting each TV network do their own app allows them the flexibility that writing software provides. News networks can combine their written and video news into an integrated layout. Networks with contractual obligations to cable operators, like HBO and ESPN, can write code that requires users to log in to verify their status as an eligible subscriber.

This smells right to me…it’s a very Apple-y way of approaching the TV/movie problem. Rather than fight with the studios and networks over content sold through the iTunes Store (where the studios control the licensing rights), just provide a platform (iPhone + iPad + iTV + App Store) controlled by Apple and if the studios/networks want to reach those customers, they need to provide an app…with Apple taking a 30% cut of the App *and* content sales.


The Groupon IPO

I don’t really have an opinion about it, but David Heinemeier Hansson does:

Groupon has filed its S-1 and hopes to raise $750M in its initial public offering. Given they’re currently losing a staggering $117M per quarter, despite revenues of $644M, they’ll be burning through that cash almost as soon as it hits their account.

At the moment, it’s costing them $1.43 to make $1, and it doesn’t look like it’s getting any cheaper. They’re already projected to make close to three billion dollars in revenues this year. If you can’t figure out how to make money on three billion in revenue, when exactly will the profit magic be found? Ten billion? Fifty billion?

To which John Gruber adds:

I feel like the Groupon IPO is an elaborate practical joke.

It was a different time and (as DHH notes) a different company, but when Amazon IPOed in 1997, they lost $27.6 million that year on net sales of $147.8 million. That’s an 18% loss for Amazon compared to Groupon’s, hey, 18% loss. Amazon didn’t report their first profit until Q4 2001. No guarantee whether Groupon will ever turn a profit but something to consider anyway. Oh, and probably not relevant but interesting nonetheless: Amazon CEO Jeff Bezos is an investor in DHH’s company, 37signals…and until recently, 37signals co-founder Jason Fried was on Groupon’s board of directors.


Apple’s 10 biggest problems

Notes from John Gruber’s talk at MacWorld.

The pessimistic dig on Apple, says Gruber, is that it’s a supremely well-organized company organized around one irreplaceable guy. The optimistic view is that Jobs has structured it to run like his other company, Pixar, which manages to turn out hit after hit, year after year, without a charismatic celebrity leader.


Who’s up for a little Microsoft vs. Apple?

From John Gruber, an Apple booster, an essay on Microsoft’s Long, Slow Decline. And, is if in reply, an essay called Apple: Secrecy Does Not Scale from Anil Dash, Microsoft enthusiast. A perhaps unsubtle reply to both essays might be “I can’t hear you over the continual sounds of the cash register”…MS and Apple continue to be enormously profitable doing business the way they do.