Becoming Steve Jobs

A new biography of Steve Jobs is coming out in March, written by Brent Schlender and Rick Tetzeli, a pair of technology journalists who have covered Jobs and the personal computer revolution for decades. John Gruber has read it and calls it “remarkable”.

It is, in short, the book about Steve Jobs that the world deserves. You might wonder how such a book could be written without Jobs’s participation, but effectively, he did participate. Schlender, in his work as a reporter for The Wall Street Journal and Fortune, interviewed Jobs extensively numerous times spanning 25 years. Remember the 1991 joint interview with Jobs and Bill Gates? That was Schlender. As the book makes clear, Jobs and Schlender had a very personal relationship.

The book is smart, accurate, informative, insightful, and at times, utterly heartbreaking. Schlender and Tetzeli paint a vivid picture of Jobs the man, and also clearly understand the industry in which he worked. They also got an astonishing amount of cooperation from the people who knew Jobs best: colleagues past and present from Apple and Pixar — particularly Tim Cook — and his widow, Laurene Powell Jobs.

Instant pre-order.

Update: A glitch in Amazon’s Look Inside the Book feature gave Luke Dormehl a sneak peek at some of the book’s details, including that Tim Cook offered Jobs a part of his liver and Jobs talked about buying Yahoo.

Another interesting tidbit: Steve Jobs and Disney boss Bob Iger talked about buying Yahoo! together at one point, a move that would have given Apple an “in” in the search business.

While the question of Apple buying Yahoo! has been raised plenty of times over the years, this is the first time there’s been a serious suggestion that Jobs considered such an acquisition.

Buying Yahoo! would have given Apple access to a host of patents, web services and other tools in a fiercely competitive sector. Yahoo! would have been an interesting fit for Apple (which is probably why it didn’t happen), but it’s fascinating to consider what might have been.

Update: Excerpts of the book are starting appear. Fast Company has a Tim Cook-related excerpt as well as an interview with Cook conducted by Schlender and Tetzeli.

One afternoon, Cook left [Jobs’] house feeling so upset that he had his own blood tested. He found out that he, like Steve, had a rare blood type, and guessed that it might be the same. He started doing research, and learned that it is possible to transfer a portion of a living person’s liver to someone in need of a transplant. About 6,000 living-donor transplants are performed every year in the United States, and the rate of success for both donor and recipient is high. The liver is a regenerative organ. The portion transplanted into the recipient will grow to a functional size, and the portion of the liver that the donor gives up will also grow back.

• Apple
• Becoming Steve Jobs
• Brent Schlender
• John Gruber
• Rick Tetzeli
• Steve Jobs

The lost years of Steve Jobs

Brent Schlender interviewed Steve Jobs many times over the past 25 years and recently rediscovered the audio tapes of those interviews. What he found was in those years between his departure from Apple in 1985 to his return in 1996, Jobs learned how to become a better businessman and arguably a better person.

The lessons are powerful: Jobs matured as a manager and a boss; learned how to make the most of partnerships; found a way to turn his native stubbornness into a productive perseverance. He became a corporate architect, coming to appreciate the scaffolding of a business just as much as the skeletons of real buildings, which always fascinated him. He mastered the art of negotiation by immersing himself in Hollywood, and learned how to successfully manage creative talent, namely the artists at Pixar. Perhaps most important, he developed an astonishing adaptability that was critical to the hit-after-hit-after-hit climb of Apple’s last decade. All this, during a time many remember as his most disappointing.

The discussion of the lessons he took from Pixar and put into Apple was especially interesting.

And just as he had at Pixar, he aligned the company behind those projects. In a way that had never been done before at a technology company—but that looked a lot like an animation studio bent on delivering one great movie a year—Jobs created the organizational strength to deliver one hit after another, each an extension of Apple’s position as the consumer’s digital hub, each as strong as its predecessor. If there’s anything that parallels Apple’s decade-long string of hits—iMac, PowerBook, iPod, iTunes, iPhone, iPad, to list just the blockbusters—it’s Pixar’s string of winners, including Toy Story, Monsters, Inc., Finding Nemo, The Incredibles, WALL-E, and Up. These insanely great products could have come only from insanely great companies, and that’s what Jobs had learned to build.

• Apple
• Brent Schlender
• business
• Pixar
• Steve Jobs