Apple is holding a press conference today, which will presumably address the antenna problems that few actual customers seem to be having on the still-selling-like-hotcakes iPhone 4. I have a number of sources at Apple and based on my conversations with them, here’s my prediction on how today’s event will play out:
Steve Jobs will come out on stage and will sit in front of a large olde tyme cash register. He will immediately begin taking questions from the assembled journalists and bloggers. As the first-question scrum begins, Jobs will start madly ringing up purchases on the very loud register while pointing to his ears, shaking his head, and shouting “gosh, I’m sorry I can’t hear you guys over the sound of the register”. This will continue for several minutes and then the press conference will be over.
Someone on Apple’s board suggested a more conventional press event but Jobs quickly wrote an email back saying that they were not going to “hold it that way”.
Scott Snibbe’s interactive art projects are available for sale on the iPhone/iPad and he’s pretty happy about it.
Over the past few days my first three apps became available on the iTunes store: Gravilux, Bubble Harp, and Antograph. I’ve been dreaming of this day for twenty years: a day when, for the first time, we can enjoy interactive art as a media commodity no different from books, music, and movies.
I remember the Gravilux Java applet from back in the day and happily bought it for the iPad.
Add my voice to thosesaying that the default wallpaper choices for iOS 4 are too busy and high contrast. So, I’ve made an iPhone wallpaper called Tranquil that will hopefully help with this problem.
On the iPhone, just tap and hold on the wallpaper image until the “Save Image” dialog appears. Enjoy!
You know how iPhone and iPad have “airplane mode”, which turns off all connectivity? Right under that, I want “Toddler Mode”. When switched on, you’ll get a dialog letting you know you are entering Toddler Mode, and an explanation of how to get out. Unlike Airplane Mode, you can’t get out of Toddler Mode through settings, because there’s no way Toddler Mode should allow access to the settings panel. I haven’t figured out the best way out of Toddler Mode, but I’m thinking a quick triple-click on the home button, followed by a swipe, should work.
The problem with toddler mode is that the capabilities of kids change very quickly at that age. For instance, the home button is only a problem for a short time. My almost-3-yo son Ollie pretty quickly figured out that if he wanted to keep doing what he was doing, he had to lay off the home button. Now he knows exactly what it does: gets him back to the screen where he can pick a new activity. He also has no problem finding his apps…he knows exactly which of those icons mean fun and which do not.
(BTW, if you’re an interface/interaction designer and you haven’t watched a preschooler using a touchscreen device, you really should. It’s fascinating how quickly they learn some things and just can’t get the hang of other things. It’s a really eye-opening experience.)
Phil Plait of Bad Astronomy takes on Steve Jobs’ claim that iPhone 4’s pixels are too small for the human eye to see individually. I have confidence in Plait’s conclusions:
I know a thing or two about resolution as well, having spent a few years calibrating a camera on board Hubble.
He may as well have pulled Marshall McLuhan out from behind a movie poster.
The recently announced iPhone 4 includes a feature called FaceTime; it’s wifi videophone functionality. In Infinite Jest, David Foster Wallace wrote that within the reality of the book, videophones enjoyed enormous initial popularity but then after a few months, most people gave it up. Why the switch back to voice?
The answer, in a kind of trivalent nutshell, is: (1) emotional stress, (2) physical vanity, and (3) a certain queer kind of self-obliterating logic in the microeconomics of consumer high-tech.
First, the stress:
Good old traditional audio-only phone conversations allowed you to presume that the person on the other end was paying complete attention to you while also permitting you not to have to pay anything even close to complete attention to her. A traditional aural-only conversation […] let you enter a kind of highway-hypnotic semi-attentive fugue: while conversing, you could look around the room, doodle, fine-groom, peel tiny bits of dead skin away from your cuticles, compose phone-pad haiku, stir things on the stove; you could even carry on a whole separate additional sign-language-and-exaggerated-facial-expression type of conversation with people right there in the room with you, all while seeming to be right there attending closely to the voice on the phone. And yet — and this was the retrospectively marvelous part — even as you were dividing your attention between the phone call and all sorts of other idle little fuguelike activities, you were somehow never haunted by the suspicion that the person on the other end’s attention might be similarly divided.
[…] Video telephony rendered the fantasy insupportable. Callers now found they had to compose the same sort of earnest, slightly overintense listener’s expression they had to compose for in-person exchanges. Those caller who out of unconscious habit succumbed to fuguelike doodling or pants-crease-adjustment now came off looking extra rude, absentminded, or childishly self-absorbed. Callers who even more unconsciously blemish-scanned or nostril explored looked up to find horrified expressions on the video-faces at the other end. All of which resulted in videophonic stress.
And then vanity:
And the videophonic stress was even worse if you were at all vain. I.e. if you worried at all about how you looked. As in to other people. Which all kidding aside who doesn’t. Good old aural telephone calls could be fielded without makeup, toupee, surgical prostheses, etc. Even without clothes, if that sort of thing rattled your saber. But for the image-conscious, there was of course no answer-as-you-are informality about visual-video telephone calls, which consumers began to see were less like having the good old phone ring than having the doorbell ring and having to throw on clothes and attach prostheses and do hair-checks in the foyer mirror before answering the door.
Those are only excerpts…you can read more on pp. 144-151 of Infinite Jest. Eventually, in the world of the book, people began wearing “form-fitting polybutylene masks” when talking on the videophone before even that became too much.
FreshDirect is an online grocery store that delivers in the NYC area. I needed to do an order this morning, so I downloaded their iPhone app on my iPad and discovered that grocery shopping is one of those things that the iPad is *perfect* for (an it would be more perfect with a native iPad app). You just take the thing into the kitchen with you, rummage through the cabinets & fridge, and add what you need to your FD shopping cart. Then you take the it with you around the rest of the house (the bathroom, the garage, the pantry in the basement) adding needed supplies as you go. It inverts the usual “wander around the grocery store searching for items” shopping practice; instead you wander about the house looking for what you need.
Obviously the iPhone would work for this as well, but a tablet-sized device is generally better at these sorts of tasks: activities where your attention is shifted back and forth between the screen and something else (or shared between two people). The iPhone is a greedy little thing; it’s better for tasks that require your full attention on the screen.
Until we see that the iPhone is as thoroughly entangled into a network of landscapes as any more obviously geological infrastructure (the highway, both imposing carefully limited slopes across every topography it encounters and grinding/crushing/re-laying igneous material onto those slopes) or industrial product (the car, fueled by condensed and liquefied geology), we will consistently misunderstand it.
So why I had found it easier to read from my iPhone? First, an ordinary page of text is split into about four pages. The spacing seems generous and because of this I don’t get lost on the page. Second, the handset’s brightness makes it easier to take in words. “Many dyslexics have problems with ‘crowding’, where they’re distracted by the words surrounding the word they’re trying to read,” says John Stein, Professor of Neuroscience at Oxford University and chair of the Dyslexia Research Trust. “When reading text on a small phone, you’re reducing the crowding effect.”
Speakers move air to make sound. Some clever developer has used this fact to make a foosball game that uses small puffs of air from the iPhone’s speakers to move a tiny real-life Styrofoam ball around. Video (or it didn’t happen):
Another app from the same company called the iPhone Blower can blow out birthday candles. (via convo.us)
I’ve noticed an increasing tendency by reviewers on Amazon (and Apple’s iTunes and App Stores) to review things based on the packaging or format of the media with little regard shown to the actual content/plot. Here are two recent examples.
Reviews for the theatrically released versions of The Lord of the Rings on Blu-ray are mostly negative — the aggregate rating is 1.5 out 5. These are award-winning movies but the reviews are dominated by people complaining about New Line’s decision to release the theatrical versions before the extended versions that the True Fans love. A representative review:
If I were reviewing the movie itself it would get a five. This review is for the product, as listed — in other words, I DO NOT RECOMMEND BUYING THIS PRODUCT/DVD. This product is being created FOR NO OTHER REASON than to dupe people into buying this movie twice…again.
Similarly, the early reviews for Michael Lewis’ The Big Short are dominated by one-star reviews from Kindle owners who are angry because the book is not available for the device. (thx, jason)
I have always enjoyed Michael Lewis’ books and was looking forward to reading The Big Short. With no availability in the US on Kindle, however, I will pass until the publisher/Amazon issue is cleared up. I actually believe that the availability of an item is relavent when giving it a review.
Compare this with traditional reviewers who focus almost exclusively on the content/plot, an approach that ignores much about how people make buying decisions about media today. Packaging is important. We judge books by their covers and even by how much they weigh (heavy books make poor subway/bus reading). Format matters. There’s an old adage in photography: the best camera is the one you have with you. Now that our media is available in so many formats, we can say that the best book is the one on your Kindle or the best movie is the one on your iPhone.
Newspaper and magazine reviewers pretty much ignore this stuff. There’s little mention of whether a book would be good to read on a Kindle, if you should buy the audiobook version instead of the hardcover because John Hodgman has a delightful voice, if a magazine is good for reading on the toilet, if a movie is watchable on an iPhone or if you need to see it in 1080p on a big TV, if a hardcover is too heavy to read in the bath, whether the trailer is an accurate depiction of what the movie is about, or if the hardcover price is too expensive and you should get the Kindle version or wait for the paperback. Or, as the above reviewers hammer home, if the book is available to read on the Kindle/iPad/Nook or if it’s better to wait until the director’s cut comes out. In the end, people don’t buy content or plots, they buy physical or digital pieces of media for use on specific devices and within certain contexts. That citizen reviewers have keyed into this more quickly than traditional media reviewers is not a surprise.
Since then I’ve downloaded a lot of games and educational apps for my daughter (who is now four and a half) and I’ve been meaning to write up the ones I think are worth a few bucks and have stood the test of time, and here they are.
iProcessing is an open programming framework to help people develop native iPhone applications using the Processing language. It is an integration of the Processing.js library and a Javascript application framework for iPhone.
Sales of CJ Corporation’s snack sausages are on the increase in South Korea because of the cold weather; they are useful as a meat stylus for those who don’t want to take off their gloves to use their iPhones.
Update: More than one person has suggested that this whole thing is a hoax. Video or it didn’t happen? Feast thine eyes on someone playing a rhythm game on the iPhone with two of the meat sticks in question:
Phil Gyford recently compared the speeds of six different writing input devices: the handwriting recognition of the Apple Newton, the graffiti on the Palm V, the small QWERTY keyboard on a Palm Treo, the iPhone’s software keyboard, pen & paper, and a full-size QWERTY keyboard. Surprisingly, the iPhone keyboard came in second. (via df)
The best-selling cookbook […] is soon to be an iPhone app that will help you calculate amounts of ingredients in all the fundamental culinary preparations. When you know a ratio, you don’t know a recipe, you know 1,000. And this application does all the calculating for you.
Nice move…an iPhone app is perhaps a better expression of the subject matter than a book.
Playing on a moving subway train adds an extra level of difficulty to accelerometer-based iPhone games. Not only do you have to contend with the in-game physics, you also need to compensate for the real-life accelerations, twists, and turns of the train. The effect pretty much tears your brain in half.
Allow two classes of apps in the App Store: those approved by Apple and those not approved by Apple. The unapproved apps would only be accessed through direct searches (they would not appear in top 10 lists or be featured on the front page), would carry cigarette-grade warnings that it might kill your phone and cause cancer, and maybe Apple would take a slightly larger cut to incentivize developers to get apps approved. Non-approved apps could still be pulled from the store by Apple at any point for blatant violations of Apple’s guidelines. That way, if developers want to skirt around all the headaches of Apple’s approval process and if users want to gamble on an app to run on their own hardware that Apple won’t or can’t approve in a timely fashion, they can.
The easy single-handed operation of the iPhone1 is not one of its obvious selling points but is one of those little features that grows on you and becomes nearly indispensable. A portable networked computing and gaming device that can be easily operated with one hand can be used in a surprising variety of situations.
Eating is the most obvious potentially one-handed activity most of us engage in. If you must do something other than just enjoy your food ferchristsake, you can answer emails, read Twitter, or catch up on the latest at nytimes.com while munching on that salad.
People carry things. Coffee, shopping bags, books, bags, babies, small dogs, hot dogs, water bottles, coats, etc. It’s nice to be able to not put all that crap down just to quickly Google for the closest public restroom (aka Starbucks).
It is very occasionally necessary to use the iPhone while driving. No, not for checking your stock portfolio, you asshole. For directions. Glance quickly and keep your thoughts on the road ahead.
My wife spends about five hours a day breastfeeding our daughter and has only one hand available for non-feeding activities. That hand is frequently occupied by her iPhone; it helps her keep abreast (hey’o!) of current events, stay connected with pals through Twitter & email, track feeding/sleeping/diaper changing times, keep notes (she plans meals and grocery “shops” at 3am), and alert her layabout husband via SMS to come and get the damned baby already.
Straphangers in NYC and elsewhere know what a great one-handed device the iPhone is. Riding the subway and reading has never been so easy, especially during rush hour when pointy hardcovers become weaponized. (Getting shived by a hardbound Harry Potter on the 6pm 5 train is no joke.)
Tim Carmody, one of the shopkeeps over at Snarkmarket, recently broke his arm but is getting plenty of use out of his iPhone: “They should have an ad — ‘If you’ve got a broken arm, this is the perfect phone for you!’” Broken arms are uncommon, but plenty of people have more permanent physical conditions necessitating one-handed interaction with the world.
And a list of one-handed computing activities wouldn’t be complete without at least quickly mentioning, well, you know. It rhymes with “whacking off”. I think I’ve said enough.
Two areas where the iPhone really shines in its one-handedness are gaming and typing. One-handed gaming is pretty much impossible with the Nintendo DS or Sony PSP, but the App Store is full of games that require only your thumb for input. I’ve been playing lots of Shake & Spell and Strategery lately. Typing with one hand on the iPhone is almost as easy and fast as with two. You can actually *write* on this thing with one hand; not just SMS messages and tweets but also blog posts, emails, meeting minutes, and the like.
I think it’s fairly easy to dial and answer any cell phone with one hand. It’s the fact that you can almost perfectly use smartphone functions with a single hand that set the iPhone apart. I used to have a Blackberry Bold - it bit the dust around the same time my arm did — and while I really liked a lot of things about the hardware, you really couldn’t use it well with one hand
And:
Your cheerfulness about [being injured or handicapped] varies almost directly with your autonomy — and the iPhone is GREAT at making you feel autonomous. Innovation in interface design isn’t just about creating a cooler experience. It’s about giving more and more people a shot at that experience to begin with.
And this is exactly how I use my iPhone 95% of the time (except I am left-handed).
[1] This footnote still applies. (Yes, that was a reference to a footnote within another footnote. (And that was a parenthetical within a footnote. (…))) ↩
Update: One-handed iPhone? That’s nothing. Check out this guy using the iPhone with his feet.
I met Keith on the Red line, heading to Cambridge from Boston. We had a nerdy conversation about the new iPhone, which he swears by. He operates his with his feet because a disability limits the dexterity of his hands. He said his kid is nuts for the games on the iPhone, but that he prefers more functional aspects which would be harder for him to use on any other mobile device.
Ware doesn’t seem like an iPhone kind of guy to me, but I guess you don’t need to be to show how disconnective these seemingly connective technologies can be.
Few technology and device-making companies probably realize it, but they are in direct competition with Apple (or soon will be). How did this happen? Well, the iPhone1 does a lot of useful things pretty well, well enough that it is replacing several specialized devices that do one or two things really well. Space in backpacks, pockets, and purses is a finite resource, as is money (obviously). As a result, many are opting to carry only the iPhone with them when they might have toted several devices around. Here is a short list of devices with capabilities duplicated to some degree by the iPhone:
Mobile phone - All the stuff any mobile phone does: phone calls, texting, voicemail.
PDA - The iPhone meets all of the basic PDA needs: address book, calendar, to-dos, notes, and easy data syncing.
iPod - The iPhone is a full-featured music-playing device. And with 32 GB of storage, the 3GS can handle a huge chunk of even the largest music collection.
Point and shoot camera - While not as full-featured as something like a PowerShot, the camera on the iPhone 3GS has a 3-megapxiel lens with both auto and manual focus, shoots in low-light, does macro, and can shoot video. Plus, it’s easy to instantly publish your photos online using the iPhone’s networking capabilities and automatically tag your photos with your location.
Personal computer - With the increased speed of the iPhone 3GS, the 3G and wifi networking, a real web browser, and the wide array of available apps at the App Store, many people find themselves leaving the laptops at home and using the iPhone as their main computer when they are out and about.
Nintendo DS or PSP - There are thousands of games available at the App Store and if the folks in my office and on the NYC subway are any indication, people are using their iPhones as serious on-the-go gaming machines.
GPS - With geolocation by GPS, wifi, or cell tower, the Google Maps app, and the built-in compass, the iPhone is a powerful wayfinding device. Apps can provide turn by turn directions, current traffic conditions, satellite and photographic street views, transit information, and you can search for addresses and businesses.
Flip video camera - The iPhone 3GS doesn’t shoot in HD (yet), but the video capabilities on the phone are quite good, especially the on-phone editing and easy sharing.
Compass - Serious hikers and campers wouldn’t want to rely on a battery-powered device as their only compass, but the built-in compass on the iPhone 3GS is perfect for casual wayfinding.
Watch - I use the clock on my iPhone more often than any other function. By far.
Portable DVD player - Widescreen video looks great on the iPhone, you can d/l videos and TV shows from the iTunes Store, and with apps like Handbrake, it’s easy to rip DVDs for viewing on the iPhone.
Kindle - Amazon’s Kindle app for the iPhone is surprisingly usable. And unlike Amazon’s hardware, the iPhone can run many ebook readers that handle several different formats.
With all the apps available at the App Store, the list goes on: pedometer, tape recorder, heart monitor, calculator, remote control, USB key, and on and on. Electronic devices aren’t even the whole story. I used to carry a folding map of Manhattan (and the subway) with me wherever I went but not anymore. With Safari, Instapaper, and Amazon’s Kindle app, books and magazines aren’t necessary to provide on-the-go reading material.
Once someone has an iPhone, it is going to be tough to persuade them that they also need to spend money on and carry around a dedicated GPS device, point-and-shoot camera, or tape recorder unless they have an unusual need. But the real problem for other device manufacturers is that all of these iPhone features — particularly the always-on internet connectivity; the email, HTTP, and SMS capabilities; and the GPS/location features — can work in concert with each other to actually make better versions of the devices listed above. Like a GPS that automatically takes photos of where you are and posts them to a Flickr gallery or a video camera that’ll email videos to your mom or a portable gaming machine with access to thousands of free games over your mobile’s phone network. We tend to forget that the iPhone is still from the future in a way that most of the other devices on the list above aren’t. It will take time for device makers to make up that difference.
If these manufacturers don’t know they are in competition with the iPhone, Apple sure does. At their Rock & Roll event last week, MacWorld quotes Phil Schiller as saying:
iPod touch is also a great game machine. No multi-touch interface on other devices, games are expensive, there’s no app store, and there’s no iPod built in. Plus it’s easier to buy stuff because of the App Store on the device. Chart of game and entertainment titles available on PSP, Nintendo DS, and iPhone OS. PSP: 607. Nintendo DS: 3680. iPhone: 21,178.
The same applies to the iPhone. At the same event, Steve Jobs commented that with the new iPod nano, you essentially get a $149 Flip video camera thrown in for free:
We’re going to start off with an 8GB unit, and we’re going to lower the price from $149 to free. This is the new Apple, isn’t it? (laughter) How are we going to do that. We’re going to build a video camera into the new iPod nano. On the back of each unit is a video camera and a microphone, and there’s a speaker inside as well. Built into every iPod nano is now an awesome video camera. And yet we’ve still retained its incredibly small size.
“I’m sure there will always be dedicated devices, and they may have a few advantages in doing just one thing,” he said. “But I think the general-purpose devices will win the day. Because I think people just probably aren’t willing to pay for a dedicated device.”
In terms of this competition, the iPhone at this point in its lifetime2 is analogous to the internet in the late 1990s. The internet was pretty obviously in competition with a few obvious industries at that point — like meatspace book stores — but caught (and is still catching) others off guard: cable TV, movie companies, music companies, FedEx/USPS/UPS, movie theaters, desktop software makers, book publishers, magazine publishers, shoe/apparel stores, newspaper publishers, video game console makers, libraries, grocery stores, real estate agents, etc. etc….basically any organization offering entertainment or information. The internet is still the ultimate “there’s an app for that” engine; it duplicated some of the capabilities of and drew attention away from so many products and services that these businesses offered. Some of these companies are dying — slowly or otherwise — while others were able to adapt and adopt quickly enough to survive and even thrive. It’ll be interesting to see which of the iPhone’s competitors will be able to do the same.
[1] In this essay, I’m using “the iPhone” as a convenient shorthand for “any of a number of devices and smartphones that offer similar functionality to the iPhone, including but not limited to the Palm Pre, Android phones, Blackberry Storm, and iPod Touch”. Similar arguments apply, to varying degrees, to these devices and their manufacturers but are especially relevant to the iPhone and Apple; hence, the shorthand. If you don’t read this footnote, adequately absorb its message, and send me email to the effect of “the iPhone sux because Apple and AT&T are monopolistic robber barons”, I reserve the right to punch you in the face while yelling I WASN’T JUST TALKING ABOUT THE IPHONE YOU JACKASS. ↩
[2] You’ve got to wonder when Apple is going to change the name of the iPhone. The phone part of the device increasingly seems like an afterthought, not the main attraction. The main benefit of the device is that it does everything. How do you choose a name for the device that has everything? Hell if I know. But as far as the timing goes, I’d guess that the name change will happen with next year’s introduction of the new model. The current progression of names — iPhone, iPhone 3G, iPhone 3GS — has nowhere else to go (iPhone 3GS Plus isn’t Apple’s style). ↩
Among the questions voiced by video game executives: How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players?
And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot’em-ups for $30 or more, when Apple’s App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents — or even are free?
I recently upgraded to a new MacBook Pro from a two-year-old version of the same model (more or less). It’s sturdier, faster, has a more functional trackpad, and has a much larger hard drive than the previous model, making it well worth the ~$2700 purchase price because I use my computer for more hours in a year than I sleep. Three weeks ago, my first-generation iPhone broke and rather than pay for a straight-up replacement, I upgraded to a new iPhone 3G (and promised AT&T my spare kidney in the process). Again, totally worth it…the speed and video camera alone were worth the upgrade. On Monday, I upgraded the OS on my MBP to OS X 10.5 Service Pack 1 Snow Leopard. Not sure whether it was worth it at this point or not, but it was only $29 and promised much.
The upgrade process in each case was painless. To set up the MBP, I just connected it to my Time Machine drive and was up and running about an hour later with all my apps and preferences intact. The iPhone took even less time than that and everything from my old phone was magically there. Snow Leopard took 45 minutes and, aside from a couple of Mail.app and Safari plug-ins I use, everything was just as before.1 Past upgrades of Apple computers and iPods have gone similarly well.
Which is where the potential difficulty for Apple comes in. From a superficial perspective, my old MBP and new MBP felt exactly the same…same OS, same desktop wallpaper, same Dock, all my same files in their same folders, etc. Same deal with the iPhone except moreso…the iPhone is almost entirely software and that was nearly identical. And re: Snow Leopard, I haven’t noticed any changes at all aside from the aforementioned absent plug-ins.
So, just having paid thousands of dollars for new hardware and software, I have what feels like my same old stuff.
Deep down, when I stop to think about it, I know (or have otherwise convinced myself) that these purchases were worth it and that Apple’s ease of upgrade works almost exactly how it should. But my gut tells me that I’ve been ripped off. The “newness” cognitive jolt humans get is almost entirely absent. I don’t know if Apple is aware of this (I’d guess yes) and don’t know if it even matters to them (because, like I said, this is the way that it should work…and look at those salesfigures), but it’s got to be having some small effect. People want to feel, emotionally speaking, that their money is well-spent and impeccable branding, funny commericals, and the sense of belonging to a hip lifestyle that Apple tries to engender in its customers can only go so far. [Apple Tablet, this is your cue.]
[1] Merlin Mann’s upgrade did not go well. Not only did Merlin not get the “newness” cognitive jolt, his new stuff worked worse than his old stuff. Although, Merlin, upgrading five (five!) computers while “writing a book on deadline” probably wasn’t the best idea. ↩
Adam Lisagor notices that the iPhone 3GS camera might always be buffering images so that when you press that shutter button, you get the photo that you wanted, not the one delayed by slow software or a slow shutter. Adam’s observation gives me the opportunity to trot out one of my recent favorite informational factoids about the super high-speed cameras used to capture jumping great white sharks:
In order to get the jaw-dropping slow-motion footage of great white sharks jumping out of the ocean, the filmmakers for Planet Earth used a high-speed camera with continuous buffering…that is, the camera only kept a few seconds of video at a time and dumped the rest. When the shark jumped, the cameraman would push a button to save the buffer.
The Typography Manual has several useful features and resources for designers, including a visual type anatomy glossary, a font size ruler, an em calculator, and a enough content to fill a 60 page book. It has the all the essentials of a desk reference in a regularly updated pocket resource.
Exit Strategy NYC is an iPhone app that tells you where to get on the subway train so as to be in an optimal position when you get off.
Taking the 1 train uptown to 28th street? Get on right behind the middle conductor. Need to transfer to the L at Union Square from the N downtown? Ride in the 1st car. Detailed diagrams eliminate the guesswork and frustration from your ride, making your subway trip easier and faster.
Then an amazingly lucky thing happened. I refreshed the iPhone location and the circle moved, to the corner of the block, and shrunk in size to maybe 100 feet across. I waited a minute and refreshed again. The small circle had shifted southward down Washtenaw.
“THAT WAY!”
Us three skinny white guys walked at a rapid pace in the direction of the circle. We moved past the birthday party, curious if one of the participants might be culpable, but the circle again shifted farther south. I was ready to break for our car if the phone started moving away faster than we could catch it, but it hovered at the very end of the street, at the corner of Washtenaw and Milwaukee.
I wonder if Apple imagined this sort of amateur (and potentially dangerous) police work would happen when they implemented Find My iPhone.
Thanks to digital technology, designers can squeeze so many functions into such tiny containers that there is more computing power in a basic cellphone (not a fancy model, like a BlackBerry or iPhone, just a cheap one) than at NASA’s headquarters when it began in 1958. That is why the appearance of most digital products bears no relation to what they do.
I’ve heard this idea expressed before, specifically about the iPhone, but I can’t remember where. Maybe it was Rawsthorn herself in Objectified?
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