kottke.org posts about logos
The Max Planck Institute of Molecular Cell Biology and Genetics has a logo that changes every time it gets used on letterhead or displayed on a web site. The logo system was designed by Michael Schmitz and is based on cellular automata like John Conway’s Game of Life. “Parameters [for the logo] are coupled to certain factors: number of employees = density, funding = speed, number of publications = activity. Different logos are being ‘bred’ and then picked by fitness in relation to the parameters or voted for by the employees.” Schmitz’s PDF document Evolving Logo is worth a look even if you don’t read German. (Anyone want to do a translation? It looks fascinating.) (via bbj)
Web 2.0 style redesigns of famous logos. The BoeingBoeing one is pretty clever. (thx, mark)
Short remembrance by Rob Janoff about designing the logo for Apple Computer. The logo was to be black & white to save on printing costs, but “Jobs was resolute, arguing that color was the key to humanizing the company”.
The history of the NBA logo…and yes, that’s Jerry West. (via th)
A grid of logos of Web 2.0 companies. These names sound like a bunch of companies that make children’s toys (which when you think about it, isn’t too far from the truth).
Update: Original here.
Kodak has themselves a new logo and gosh it looks plain and boring and undistinctive. Who are the folks convincing companies like Intel and Kodak that these logo/brand overhauls are going to revitalize their companies? Revitalization is a hard business…a new coat of paint isn’t going to cut it.
Update: More on Kodak’s new logo at Speak Up.
Intel is retiring the “Intel Inside” saying/logo and is getting a new company logo as well…no more of the familiar “dropped e” logo. Now they’ll look like everyone else.
I missed this while in Asia last month, but AT&T has a new logo, which is pretty much the same as the old one.
Examination of how US states brand themselves, focusing on state logos, license plates, and slogans.
Michael Bierut offers a requiem for the AT&T logo by Saul Bass. SBC is buying AT&T, keeping the name, but introducing a new logo.
Rafael Esquer just showed some of his most recent work here at the Student Conference. I like his Made in NY logo that he did for NYC. Here’s a short interview with Esquer.
Todd Radom designs sports logos, including ones for the Super Bowl, Fenway Park’s 90th anniversary, and the new Cleveland Browns. Read about his design for the Washington Nationals logo in Fast Company.
Custom chrome emblems for your car, Segway, motorbike, or laptop computer.
Using information from the USPTO to track how logo design in the US has changed over time. “Using this database, innovations and trends in the design of trademarks can be tracked and dissected. For example, the rise of the swoosh element, concentrated among internet and telecommunications firms in particular, can be seen developing in the mid-1990s.”
Newer posts
Socials & More