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posted by Jason Kottke  ·  gift link

Kodak has themselves a new logo and

Kodak has themselves a new logo and gosh it looks plain and boring and undistinctive. Who are the folks convincing companies like Intel and Kodak that these logo/brand overhauls are going to revitalize their companies? Revitalization is a hard business…a new coat of paint isn’t going to cut it.

Update: More on Kodak’s new logo at Speak Up.