kottke.org posts about Apple
Few technology and device-making companies probably realize it, but they are in direct competition with Apple (or soon will be). How did this happen? Well, the iPhone1 does a lot of useful things pretty well, well enough that it is replacing several specialized devices that do one or two things really well. Space in backpacks, pockets, and purses is a finite resource, as is money (obviously). As a result, many are opting to carry only the iPhone with them when they might have toted several devices around. Here is a short list of devices with capabilities duplicated to some degree by the iPhone:
Mobile phone - All the stuff any mobile phone does: phone calls, texting, voicemail.
PDA - The iPhone meets all of the basic PDA needs: address book, calendar, to-dos, notes, and easy data syncing.
iPod - The iPhone is a full-featured music-playing device. And with 32 GB of storage, the 3GS can handle a huge chunk of even the largest music collection.
Point and shoot camera - While not as full-featured as something like a PowerShot, the camera on the iPhone 3GS has a 3-megapxiel lens with both auto and manual focus, shoots in low-light, does macro, and can shoot video. Plus, it’s easy to instantly publish your photos online using the iPhone’s networking capabilities and automatically tag your photos with your location.
Personal computer - With the increased speed of the iPhone 3GS, the 3G and wifi networking, a real web browser, and the wide array of available apps at the App Store, many people find themselves leaving the laptops at home and using the iPhone as their main computer when they are out and about.
Nintendo DS or PSP - There are thousands of games available at the App Store and if the folks in my office and on the NYC subway are any indication, people are using their iPhones as serious on-the-go gaming machines.
GPS - With geolocation by GPS, wifi, or cell tower, the Google Maps app, and the built-in compass, the iPhone is a powerful wayfinding device. Apps can provide turn by turn directions, current traffic conditions, satellite and photographic street views, transit information, and you can search for addresses and businesses.
Flip video camera - The iPhone 3GS doesn’t shoot in HD (yet), but the video capabilities on the phone are quite good, especially the on-phone editing and easy sharing.
Compass - Serious hikers and campers wouldn’t want to rely on a battery-powered device as their only compass, but the built-in compass on the iPhone 3GS is perfect for casual wayfinding.
Watch - I use the clock on my iPhone more often than any other function. By far.
Portable DVD player - Widescreen video looks great on the iPhone, you can d/l videos and TV shows from the iTunes Store, and with apps like Handbrake, it’s easy to rip DVDs for viewing on the iPhone.
Kindle - Amazon’s Kindle app for the iPhone is surprisingly usable. And unlike Amazon’s hardware, the iPhone can run many ebook readers that handle several different formats.
With all the apps available at the App Store, the list goes on: pedometer, tape recorder, heart monitor, calculator, remote control, USB key, and on and on. Electronic devices aren’t even the whole story. I used to carry a folding map of Manhattan (and the subway) with me wherever I went but not anymore. With Safari, Instapaper, and Amazon’s Kindle app, books and magazines aren’t necessary to provide on-the-go reading material.
Once someone has an iPhone, it is going to be tough to persuade them that they also need to spend money on and carry around a dedicated GPS device, point-and-shoot camera, or tape recorder unless they have an unusual need. But the real problem for other device manufacturers is that all of these iPhone features — particularly the always-on internet connectivity; the email, HTTP, and SMS capabilities; and the GPS/location features — can work in concert with each other to actually make better versions of the devices listed above. Like a GPS that automatically takes photos of where you are and posts them to a Flickr gallery or a video camera that’ll email videos to your mom or a portable gaming machine with access to thousands of free games over your mobile’s phone network. We tend to forget that the iPhone is still from the future in a way that most of the other devices on the list above aren’t. It will take time for device makers to make up that difference.
If these manufacturers don’t know they are in competition with the iPhone, Apple sure does. At their Rock & Roll event last week, MacWorld quotes Phil Schiller as saying:
iPod touch is also a great game machine. No multi-touch interface on other devices, games are expensive, there’s no app store, and there’s no iPod built in. Plus it’s easier to buy stuff because of the App Store on the device. Chart of game and entertainment titles available on PSP, Nintendo DS, and iPhone OS. PSP: 607. Nintendo DS: 3680. iPhone: 21,178.
The same applies to the iPhone. At the same event, Steve Jobs commented that with the new iPod nano, you essentially get a $149 Flip video camera thrown in for free:
We’re going to start off with an 8GB unit, and we’re going to lower the price from $149 to free. This is the new Apple, isn’t it? (laughter) How are we going to do that. We’re going to build a video camera into the new iPod nano. On the back of each unit is a video camera and a microphone, and there’s a speaker inside as well. Built into every iPod nano is now an awesome video camera. And yet we’ve still retained its incredibly small size.
In discussing the Kindle with David Pogue, Jobs even knocks the idea of specialized devices:
“I’m sure there will always be dedicated devices, and they may have a few advantages in doing just one thing,” he said. “But I think the general-purpose devices will win the day. Because I think people just probably aren’t willing to pay for a dedicated device.”
In terms of this competition, the iPhone at this point in its lifetime2 is analogous to the internet in the late 1990s. The internet was pretty obviously in competition with a few obvious industries at that point — like meatspace book stores — but caught (and is still catching) others off guard: cable TV, movie companies, music companies, FedEx/USPS/UPS, movie theaters, desktop software makers, book publishers, magazine publishers, shoe/apparel stores, newspaper publishers, video game console makers, libraries, grocery stores, real estate agents, etc. etc….basically any organization offering entertainment or information. The internet is still the ultimate “there’s an app for that” engine; it duplicated some of the capabilities of and drew attention away from so many products and services that these businesses offered. Some of these companies are dying — slowly or otherwise — while others were able to adapt and adopt quickly enough to survive and even thrive. It’ll be interesting to see which of the iPhone’s competitors will be able to do the same.
[1] In this essay, I’m using “the iPhone” as a convenient shorthand for “any of a number of devices and smartphones that offer similar functionality to the iPhone, including but not limited to the Palm Pre, Android phones, Blackberry Storm, and iPod Touch”. Similar arguments apply, to varying degrees, to these devices and their manufacturers but are especially relevant to the iPhone and Apple; hence, the shorthand. If you don’t read this footnote, adequately absorb its message, and send me email to the effect of “the iPhone sux because Apple and AT&T are monopolistic robber barons”, I reserve the right to punch you in the face while yelling I WASN’T JUST TALKING ABOUT THE IPHONE YOU JACKASS. ↩
[2] You’ve got to wonder when Apple is going to change the name of the iPhone. The phone part of the device increasingly seems like an afterthought, not the main attraction. The main benefit of the device is that it does everything. How do you choose a name for the device that has everything? Hell if I know. But as far as the timing goes, I’d guess that the name change will happen with next year’s introduction of the new model. The current progression of names — iPhone, iPhone 3G, iPhone 3GS — has nowhere else to go (iPhone 3GS Plus isn’t Apple’s style). ↩
Update: The console makers are worried about mobile phone gaming platforms.
Among the questions voiced by video game executives: How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players?
And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot’em-ups for $30 or more, when Apple’s App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents — or even are free?
I recently upgraded to a new MacBook Pro from a two-year-old version of the same model (more or less). It’s sturdier, faster, has a more functional trackpad, and has a much larger hard drive than the previous model, making it well worth the ~$2700 purchase price because I use my computer for more hours in a year than I sleep. Three weeks ago, my first-generation iPhone broke and rather than pay for a straight-up replacement, I upgraded to a new iPhone 3G (and promised AT&T my spare kidney in the process). Again, totally worth it…the speed and video camera alone were worth the upgrade. On Monday, I upgraded the OS on my MBP to OS X 10.5 Service Pack 1 Snow Leopard. Not sure whether it was worth it at this point or not, but it was only $29 and promised much.
The upgrade process in each case was painless. To set up the MBP, I just connected it to my Time Machine drive and was up and running about an hour later with all my apps and preferences intact. The iPhone took even less time than that and everything from my old phone was magically there. Snow Leopard took 45 minutes and, aside from a couple of Mail.app and Safari plug-ins I use, everything was just as before.1 Past upgrades of Apple computers and iPods have gone similarly well.
Which is where the potential difficulty for Apple comes in. From a superficial perspective, my old MBP and new MBP felt exactly the same…same OS, same desktop wallpaper, same Dock, all my same files in their same folders, etc. Same deal with the iPhone except moreso…the iPhone is almost entirely software and that was nearly identical. And re: Snow Leopard, I haven’t noticed any changes at all aside from the aforementioned absent plug-ins.
So, just having paid thousands of dollars for new hardware and software, I have what feels like my same old stuff.
Deep down, when I stop to think about it, I know (or have otherwise convinced myself) that these purchases were worth it and that Apple’s ease of upgrade works almost exactly how it should. But my gut tells me that I’ve been ripped off. The “newness” cognitive jolt humans get is almost entirely absent. I don’t know if Apple is aware of this (I’d guess yes) and don’t know if it even matters to them (because, like I said, this is the way that it should work…and look at those sales figures), but it’s got to be having some small effect. People want to feel, emotionally speaking, that their money is well-spent and impeccable branding, funny commericals, and the sense of belonging to a hip lifestyle that Apple tries to engender in its customers can only go so far. [Apple Tablet, this is your cue.]
[1] Merlin Mann’s upgrade did not go well. Not only did Merlin not get the “newness” cognitive jolt, his new stuff worked worse than his old stuff. Although, Merlin, upgrading five (five!) computers while “writing a book on deadline” probably wasn’t the best idea. ↩
Apple is finally offering the 15” MacBook Pro with an anti-glare screen. I bought a new MBP about a week before Marco but don’t want to pay $250 for the exchange even though the glossy screen bugs the shit out of me and ranks right up there with Apple’s worst design decisions ever (e.g. the Mighty Mouse and the puck mouse). Irritating.
Rick Webb on all the recent bitching about the iPhone, Apple, and the App Store.
They made a mobile browser light years better than any previous browser & you promptly took it for granted & bitched about it lacking Flash.
And on cut and paste:
You whined for 2 years about cut and paste. They invented a brand new user interface means to implement it. You never even used it.
There’s a bunch more. (thx, david)
The next version of OS X (code named Snow Leopard) is available for pre-order at Amazon…for only $29 for Leopard (10.5) users. The family pack for five users is only $49. If you’re upgrading from an older version of OS X, the Mac Box Set for $169 is your best bet. (via daringfireball)
From John Gruber, an Apple booster, an essay on Microsoft’s Long, Slow Decline. And, is if in reply, an essay called Apple: Secrecy Does Not Scale from Anil Dash, Microsoft enthusiast. A perhaps unsubtle reply to both essays might be “I can’t hear you over the continual sounds of the cash register”…MS and Apple continue to be enormously profitable doing business the way they do.
The Financial Times says that the rumored Apple tablet is due out sometime in “September or October”.
Book publishers have been in talks with Apple and are optimistic about being included in the computer, which could provide an alternative to Amazon’s Kindle, Sony’s Reader and a forthcoming device from Plastic Logic, recently allied with Barnes & Noble.
And if it runs apps from the App Store (“yes” seems to be the general consensus), you’ll be able to read books in the Apple tablet format *and* in Amazon’s Kindle format (with the Kindle app), which can’t be happy news for Amazon, hardware-wise.
Shortly after activating the Find My iPhone feature on his iPhone, Kevin loses it and then uses the feature to successfully retrieve it.
Then an amazingly lucky thing happened. I refreshed the iPhone location and the circle moved, to the corner of the block, and shrunk in size to maybe 100 feet across. I waited a minute and refreshed again. The small circle had shifted southward down Washtenaw.
“THAT WAY!”
Us three skinny white guys walked at a rapid pace in the direction of the circle. We moved past the birthday party, curious if one of the participants might be culpable, but the circle again shifted farther south. I was ready to break for our car if the phone started moving away faster than we could catch it, but it hovered at the very end of the street, at the corner of Washtenaw and Milwaukee.
I wonder if Apple imagined this sort of amateur (and potentially dangerous) police work would happen when they implemented Find My iPhone.
The Wall Street Journal is reporting that Apple’s Steve Jobs had a liver transplant operation done about two months ago. John Gruber has extensive coverage of Livergate; he thinks it was an Apple leak:
This must be a deliberate, timed leak from Apple. The timing is simply perfect from Apple’s perspective — midnight on the Friday of what appears to be the most successful new product launch in company history.
Whatever the case, get well soon, Steve.
Apple’s WWDC shindig is going on in SF right now…they’re announcing new goodies in the keynote. Follow along here and here.
20x200 has a print by Mark Richards of an exploded Apple I machine.
In the photographs, a visual parallel between the wires delivering energy to a mechanical memory and the neural pathways of human anatomy becomes apparent. The pieces of machines are re-framed as something more than cold technology; I hope I can provide emotion, unexpected beauty and history.
(via df)
Land sakes, with all the hustle and bustle around here lately, I plumb forgot that Apple had an event today to announce the newest version of the operating system for their interactiveTelePhone. Engadget has the details. The iPhone 3.0 highlights so far:
Embeddable Google Maps within applications.
Same apps of two phones can talk to each other (gaming!).
Turn-by-turn directions available.
Push notifications finally coming. (They retooled after hearing all sorts of feedback from App Store developers.)
Streaming audio and video.
CUT AND PASTE.
MMS support.
Better searching, like in email and calendars.
It’s supposed to be really fast. Check it out here.
Update: The new location for the tabs is pretty disorienting so far. (So far = 10 minutes of use.) I keep glancing up in the middle to see the title of the page I’m on and it’s not there…and then I have to hunt for whichever tab I’m on. The separation of the tabs from the page content is also causing me problems. The page area is What I’m Looking At Now and the tabs are What I’m Going To Look At Soon…why separate them with a bunch of stuff (aside from the URL) that is unrelated to either of those things…i.e. What I Almost Never Need To Look At?
I love stuff like this: what is the best Mac ever? Now, I’m no McIntosh expurt like Herr Gruber, but the best Mac ever has to be one of their notebooks…an iBook or Powerbook or MacBook Pro.
A short letter from Steve Jobs reveals that he’s receiving treatment for a health problem and will continue as Apple’s CEO in full capacity for the foreseeable future. I love the last line:
So now I’ve said more than I wanted to say, and all that I am going to say, about this.
Ten minutes past ten o’clock, which forms a smiley face on a clock and “frames the brand” nicely, is the go-to time for watches in advertising. Timex sets their watches to precisely 10:09:36 while Rolex waits almost a minute until 10:10:31.
The Hamilton Watch Company was among the first to clock in at 10:10; that time is favored in ads dating at least as far back as 1926. Rolex began consistently setting watches in ads at 10:10 in the early 1940s. Timex appears to have begun the transition in 1953, when its Ben Hogan model showed 8:20 while the Marlin model was set to 10:10.
Apple usually uses 9:42 am for the iPhone, which is approximately when it was introduced at MacWorld 2007. Until recently, the icon for Apple’s iCal displayed July 17 when not in use; iCal debuted at MacWorld 2002 on that date.
iTunes U is a section of the iTunes store that houses educational audio and video files for free use by anyone.
iTunes U is a part of the iTunes Store featuring free lectures, language lessons, audiobooks, and more, that you can enjoy on your iPod, iPhone, Mac or PC. Explore over 75,000 educational audio and video files from top universities, museums and public media organizations from around the world. With iTunes U, there’s no end to what or where you can learn.
Check it out in the iTunes Store. iTunes U includes the formidable series of podcasts from the University of Oxford. (via vsl)
Amazon is selling old MacBook Pros for $700 less than they were going for just two days ago. If you’ve ever wanted Apple hardware at a good value, now’s your chance. (via daringfireball)
Apple announced new MacBooks and MacBooks Pro today and as Apple’s new releases always seem to do, the new models make the old ones look like a pile of puke. (My year-old MacBook Pro suddenly looks like an antique.) To show off their new lineup and manufacturing process, they’ve produced a little video. Jonathan Ive is one earnest dude.
After a couple of teasers starring Jerry Seinfeld, Microsoft is airing some new ads that take Apple’s “I’m a PC” out into the real world. So instead of John Hodgman’s dorky PC character (who is parodied in one of the new ads), they’ve got all sorts of people — basketball players, actresses, scientists, fashion designers, etc. — proudly declaring “I’m a PC”. As Michael Sippey mentions, the ads do communicate a “message of joy and abundance and widespread use of Personal Computing”, but they’re not “great”.
I briefly worked for a design firm in the late 90s that did a lot of advertising work. One of the hard and fast rules in the office — which was taken from a book written by a successful ad man whose name I cannot recall — was that if a company was #1 in a certain space, their advertising should never ever mention the competition, not even in an oblique fashion. And even if a company was #2, they should do the same and act as if they were #1.
That’s the problem with Microsoft’s ads. They’re still #1 and the bigger company, but by referencing Apple’s successful ad campaign, they’re acting like Apple is #1. (John Gruber made this same point the other day.) The ads fail because they serve to remind people that Apple comes up with good ideas that Microsoft then takes and shapes into something that so-called “normal people” can use or understand. Except that this isn’t 1993. With the iPod, iPhone, iMac, OS X, the Apple Stores, and the iTunes Store, Apple has their finger firmly on the pulse of what normal people want and Microsoft’s recent attempts (the Zune, Vista) to keep up by emulating Apple have failed. If MS had created the “I’m a PC” message on their own, the ads would be great, but these copy-and-paste ads lack soul and are merely “eh”.
What’s interesting is that with the I’m a Mac/I’m a PC ads, Apple mentions Microsoft explicitly, over and over, proving the old adage that rules are made to be broken. What works in Apple’s favor is that they are the #2 company and were clever about how they attacked #1. Microsoft’s hamfisted ads are almost saying to Apple, “nuh-uh, my mom thinks I’m cool” while the image of Hodgman’s frumpy PC is hard to shake and makes Windows seem lame without being overly insulting about it.
Before the iPhone 3G came out in July, I did a quick price survey on the 1st generation iPhones being sold on eBay.
A quick search reveals that used & unlocked 8Gb iPhones are going for ~$400 and 16Gb for upwards of $500, with never-opened phones going for even more.
After the 3G came out, the prices on the old iPhone remained about the same.
I just checked eBay again and those prices are down only slightly. Never-opened unlocked iPhones are still fetching $400-500 and somewhat less for previously used phones.
BusinessWeek recently confirmed that those old phones are still selling well, demonstrating a lot of demand for iPhones that can be easily unlocked for use on networks besides AT&T in the US and elsewhere in the world.
On e-commerce site eBay, where NextWorth peddles many of its wares, a 16-GB version of the first-generation iPhone goes for about $600, and an 8-GB model in good condition commands $500. When it was new, the 16-GB phone sold for $499; the 8-GB model went for $399. Today, AT&T’s most expensive iPhone 3G model sells for $300 with a two-year service contract.
There are four SSH clients for the iPhone; here’s a review comparing them all. (via waxy)
Before each race during the Olympics, Michael Phelps is seen sporting those ubiquitous white iPod earbuds. But what’s he listening to? A lot of rap and hip hop.
Yesterday developer Armin Heinrich posted an iPhone app to the App Store called I Am Rich. The program displays a red gem, has no function but to display your wealth to others through ownership, and costs $1000. It has since been removed from the App Store, although no one knows whether Apple or Heinrich pulled it.
I Am Rich isn’t the most clever piece of art, but it’s not bad either. For some, the iPhone is already an obvious display of wealth and I Am Rich is commenting on that. Plus, buying more than you need as an indication of wealth is practically an American core value for a growing segment of the population. Is paying $5000 for a wristwatch or $50,000 for a car when much cheaper alternatives exist really all that different than paying $1000 for an iPhone app?
When news of the app got out onto the web, the outcry came swiftly. VentureBeat implored Apple to pull it from the App Store, as did several other humorless blogs. Blog commenters were even more harsh in their assessments. What I can’t understand is: why should Apple pull I Am Rich from the App Store? They have to approve each app but presumably that’s to guard against apps which crash iPhones, misrepresent their function, go against Apple’s terms of service, or introduce malicious code to the iPhone.
Excluding I Am Rich would be excluding for taste…because some feel that it costs too much for what it does. (And this isn’t the only example. There have been many cries of too many poor quality (but otherwise functional) apps in the store and that Apple should address the problem.) App Store shoppers should get to make the choice of whether or not to buy an iPhone app, not Apple, particularly since the App Store is the only way to legitimately purchase consumer iPhone apps. Imagine if Apple chose which music they stocked in the iTunes store based on the company’s taste. No Kanye because Jay-Z is better. No Dylan because it’s too whiney. Of course they don’t do that; they stock a crapload of different music and let the buyer decide. We should deride Apple for that type of behavior, not cheer them on.
I’ve been meaning to post about the remarkable new Apple keyboard. It took me a day to get used to it, but now I love it. Typing on it is effortless, silent, and fast…I had no idea a change in keyboard could result in such a perceptible speed increase. Tim Bray calls the keyboard “great”:
The current line-up of Apple keyboards isn’t good, it is (the sizing flaw aside) great. The feel is both sensitive and rock-solid and I think I’m typing faster than any time in the last twenty years or so.
Rafe likes it too and Robert bought extras in case Apple discontinues them.
Before the iPhone 3G came out last month, I wrote about how valuable the old iPhone still was.
A quick search reveals that used & unlocked 8Gb iPhones are going for ~$400 and 16Gb for upwards of $500, with never-opened phones going for even more.
I just checked eBay again and those prices are down only slightly. Never-opened unlocked iPhones are still fetching $400-500 and somewhat less for previously used phones. If you’ve purchased an iPhone 3G in the past few days, you still have an excellent shot at getting most of your money back from your first phone (provided you can get it unlocked, which isn’t difficult).
I also checked the prices for unlocked iPhone 3Gs…prices are upwards of $1400 for the 16GB model. The unlocked claim is somewhat dubious. AFAIK, there hasn’t been a crack released yet although it’s been reported that the 3Gs are being sold unlocked in Italy and Hong Kong.
Update: The 3G has been cracked.
Lance Arthur deals with an iPhone line-cutter.
“Are you standing in line?”
“Yeah.”
“Were you standing in line behind me outside for three and a half hours.”
“Yeah, I was.” Grin.
He stares at me. I instantly hate him. A lot. I hate everything about his self-congratulatory smart-assed grin and his cheating little heart and his idea of how life should work for him, where he can outsmart us all and get what he wants and get away with it. “No, you weren’t.”
Fairness matters, even when you’ve got something to lose.
A list of all the times that Steve Jobs has said, “just one more thing” at keynotes and product launches…aka this is the stuff that Apple thought would do well. Among the hits: original iMac, OS X, the iPod, and the iPhone. Only one real miss: the G4 Cube.
Also: did Jobs take that phrase from Columbo?
Update: The video version of “one more thing”. (thx, eric)
So, what are the cool must-have iPhone Apps? The iTunes Store lists the most popular ones but that’s often not a good indicator. Obvious choices thus far: Twitterific (read and post to Twitter), Remote (control iTunes or Apple TV with your iPhone), and AppEngines’ individual ebooks (like Pride and Prejudice). Let me know what your favorites are in the comments and I’ll compile a list. Bonus points if you actually explain what the app does and why it’s worth the effort.
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