Marketing can be a double-edged sword. The companies who manufacture these products have done a fantastic job in marketing these products, so fantastic in some cases that the brand name is in danger of becoming a genericized trademark. From the list above, I routinely use Ziploc, Kleenex, WD-40, and Windex to refer to the generic versions of those products, even though we sometimes use Glad products instead of Ziploc, Puffs instead of Kleenex, or another glass cleaner instead of Windex. If the companies on this list aren’t careful, they could lose the trademarked products that they’ve worked so hard to market so successfully.
Here’s a list of American proprietary eponyms, or brand names that have fallen into general use. Some of the names on the list are so old or in such common use (escalator, popsicle) that I didn’t even know they had been brands. Two current brands I can think of that might be in danger of genericide: iPod and Google. (via rw)
Andreas Pavel was the inventor of the portable music player (aka Walkman). “I was in the woods in St. Moritz, in the mountains. The snow was falling down. I pressed the button, and suddenly we were floating. It was an incredible feeling, to realize that I now had the means to multiply the aesthetic potential of any situation.”
On the copyright of recipes. Recipes are covered by US copyright law but not very well and very few suits get brought against those who republish them without permission. For the most part, it sounds like food folks recognize the essential remix culture of cooking. (via matt)
Surowiecki on the sorry state of the US patent system. “Since the [USPTO] is funded by patent fees, as opposed to getting its budget from Washington, it has a financial incentive to process applications as quickly, rather than as diligently, as possible.”
The 419 Nigerian spammers are getting smarter. This letter I received the other day offered URL references:
Dear Friend,
I am Larisa Sosnitskaya and I represent Mr. Mikhail Khordokovsky the former C.E.O of Yukos Oil Company in Russia. I have a very sensitive and confidential brief from this top (oligarch) to ask for your partnership in re-profiling funds US$46 Million. I will give the details, but in summary, the funds are coming via Bank Menatep. This is a legitimate transaction. You will be paid 20% as your commison/compensation for your active efforts and contirbution to the success of this transaction.
You can catch more of the story on This website below or you can watch more of CCN or BBC to get more news about my boss.
If you are interested, please do indicate by providing me with your confidential telephone number, fax number and email address and I will provide further details and instructions. Please keep this confidential as we cannot afford more political problems. Please do send me your response as soon as possible via my personal email :[email protected] OR [email protected].
look forward to it. Regards, Larisa Sosnitskaya
Seems like pretty good evidence to me…where do I send the check?
Parable about Google’s Library Project and copyright (discussed here last week). “All I have to do is borrow the CDs or DVDs, downloaded music or video or whatever, copy them, and then offer some sort of ‘fair use’ excerpt index service, just like Google is doing with the books. It’s the perfect gimmick.”
I got an email this morning from a kottke.org reader, Meghann Marco. She’s an author and struggling to get her book out into the hands of people who might be interested in reading it. To that end, she asked her publisher, Simon & Schuster, to put her book up on Google Print so it could be found, and they refused. Now they’re suing Google over Google Print, claiming copyright infringement. Meghann is not too happy with this development:
Kinda sucks for me, because not that many people know about my book and this might help them find out about it. I fail to see what the harm is in Google indexing a book and helping people find it. Anyone can read my book for free by going to the library anyway.
In case you guys haven’t noticed, books don’t have marketing like TV and Movies do. There are no commercials for books, this website isn’t produced by my publisher. Books are driven by word of mouth. A book that doesn’t get good word of mouth will fail and go out of print.
Personally, I hope that won’t happen to my book, but there is a chance that it will. I think the majority of authors would benefit from something like Google Print.
Someone asked me recently, “Meghann, how can you say you don’t mind people reading parts of your book for free? What if someone xeroxed your book and was handing it out for free on street corners?”
I replied, “Well, it seems to be working for Jesus.”
And here’s an excerpt of the email that Meghann sent me (edited very slightly):
I’m a book author. My publisher is suing Google Print and that bothers me. I’d asked for my book to be included, because gosh it’s so hard to get people to read a book.
Getting people to read a book is like putting a cat in a box. Especially for someone like me, who was an intern when she got her book deal. It’s not like I have money for groceries, let alone a publicist.
I feel like I’m yelling and no one is listening. Being an author can really suck sometimes. For all I know speaking up is going to get me blacklisted and no one will ever want to publish another one of my books again. I hope not though.
[My book is] called ‘Field Guide to the Apocalypse’ It’s very funny and doesn’t suck. I worked really hard on it. It would be nice if people read it before it went out of print.
As Tim O’Reilly, Eric Schmidt, and Google have argued, I think these lawsuits against Google are a stupid (and legally untenable) move on the part of the publishing industry. I know a fair number of kottke.org readers have published books…what’s your take on the situation? Does Google Print (as well as Amazon “Search Inside the Book” feature) hurt or help you as an author? Do you want your publishing company suing Google on your behalf?
Twenty percent of the human genome is patented. I expect that someday in the future, my morning will be interrupted by a lawyer telling me that the company he represents holds a patent on the biochemical conversion of foodstuffs to energy suitable for powering a biological organism and that I should cease and desist eating my Cheerios.
The right of Conde Nast to sell The Complete New Yorker (which is completely awesome from a content standpoint, BTW) without paying authors for republish rights is a gray area legally. National Geographic has stopped selling a similar collection because of the unsure legal terrain.
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