Spurred by a near death experience in the Civil War (after sustaining a saber wound to the chest) and looking for a way to manage the resultant addiction to morphine, pharmacist Dr. John Pemberton invented the drink that would become the globally famous and lucrative fizzy drink, Coca-Cola. I’d heard bits and pieces of this story over the year — it’s part of America’s consumerist mythology and therefore hard to ignore completely — but had never really had the whole thing explained to me. (via open culture)
Coke’s recipe wasn’t the only thing influenced by white supremacy: through the 1920s and ’30s, it studiously ignored the African-American market. Promotional material appeared in segregated locations that served both races, but rarely in those that catered to African-Americans alone.
Meanwhile Pepsi, the country’s second largest soft drink company, had tried to fight Coke by selling its sweeter product in a larger bottle for the same price. Still behind in 1940, Pepsi’s liberal chief executive, Walter S. Mack, tried a new approach: he hired a team of 12 African-American men to create a “negro markets” department.
Elsewhere in the soft drink industry, though, the oversimplification of target consumers has had its questionable if not altogether offensive moments, too. Mountain Dew, for instance, originally based its entire brand around making fun of poor Appalachians, also known as hillbillies. In the late 40s and early 50s, its label featured the official Mountain Dew mascot “Willy the Hillbilly” and the slogan: “Ya-Hoo! Mountain Dew. It’ll tickle yore innards.” (The name of the soft drink, of course, refers to the Southern slang for moonshine.)
In the future, there will be sommeliers for everything from toothpaste to flip-flops. Today’s example: water.
Take Mahalo Deep Sea Water, at £20 for 71cl, which comes from “a freshwater iceberg that melted thousands of years ago and, being of different temperature and salinity to the sea water around it, sank to become a lake at the bottom of the ocean floor. The water has been collected through a 3000ft pipeline off the shores of Hawaii.” According to the Daily Mail, Mahalo has a “very rounded quality on the palate” and it “would be good with shellfish.”
NY Times wine guy Eric Asimov and his panel taste a bunch of root beers and conclude, among other things, that “too much root beer can make a man mean”.
Our No. 1 root beer, from Sprecher in Wisconsin, a wonderfully balanced and complex brew, uses a combination of corn syrup and honey, while our No. 2, the restrained and flavorful IBC, uses only corn syrup. So even with the importance of the sweetener, something more is at play with root beers.
Greg Allen still has his bottle of Suck Cola from when the now-defunct web site Suck was handing them out at a trade show in 1996. He’s building a registry of Suck Cola bottles…if you’ve got one, send in the details.
After your Cola information is reviewed and validated, you will be issued a Suck Cola Registry Number. I have designated my bottle SC0005, having reserved the first four Registry Numbers, SC0001-SC0004, for Suck.com co-founders Joey Anuff and Carl Steadman.
Suck the web site has now been dead for as long as it was active, but the Cola lives on.
For the price of 1 euro (about $1.50), you rent yourself a glass and get to sample as many of the wines as you want. At the end of the night you throw some bills or coins into a big jar, the amount based on what you think is fair.
Pop quiz, hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour… Who fares worst health-wise, diet soda drinkers or fried food eaters? Surprisingly, researchers have found a correlation between diet soda consumption and metabolic syndrome.
The one-third who ate the most fried food increased their risk by 25 percent compared with the one-third who ate the least, and surprisingly, the risk of developing metabolic syndrome was 34 percent higher among those who drank one can of diet soda a day compared with those who drank none.
Time to lower the drinking age? “The age at highest risk for an alcohol-related auto fatality is 21, followed by 22 and 23, an indication that delaying first exposure to alcohol until young adults are away from home may not be the best way to introduce them to drink.”
Crushpad lets you make your own wine from the comfort of your own home. “Crushpad offers a web-based system called MyCrushpad that allows you to monitor and manage your wine remotely.You’ll be able to create your winemaking plan online, see pictures of your grapes while they’re still on the vine, access the dozens of statistics (like sugar, acids, fermentation temperatures, etc.) our winemakers use to make decisions about handling the fruit. You’ll be able to check on your wine at every stage from the vineyard to the barrel to the bottle no matter where you are.”
Hiroshi Tanaka demonstrated his “fast aging” technique for wine at the Taste3 conference. I tasted some of the “after” wine and it was better and smoother than the “before” wine. A promising technique, especially for cheaper wines and spirits.
Long, varied, and interesting recap from a participant at the 2006 United States Barista Championship. The drink he prepared for the competition (scroll to the bottom for the recipe) was called Coffee and a Cigar, a coffee drink with tobacco in it. “The tray never touches the table - ever. That’s just a faux pas that I think should result in immediate disqualification. What reason is there to place your dirty tray bottom on your clean table? None.”
Mexican Coke is growing in popularity in the US, despite Coca-Cola’s insistence that it’s the same product. (And for the record, it does taste different and better because of the real sugar used.)
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