The Invention of Coca-Cola, Miracle Brain Tonic

Spurred by a near death experience in the Civil War (after sustaining a saber wound to the chest) and looking for a way to manage the resultant addiction to morphine, pharmacist Dr. John Pemberton invented the drink that would become the globally famous and lucrative fizzy drink, Coca-Cola. I’d heard bits and pieces of this story over the year — it’s part of America’s consumerist mythology and therefore hard to ignore completely — but had never really had the whole thing explained to me. (via open culture)

• beverages
• Coca-Cola
• food
• John Pemberton
• video