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kottke.org posts about Mike Judge

Welcome to Costco, I love you

From David Fear at Rolling Stone, an appreciation of the “Genius of Idiocracy”, the smartest stupid movie ever made.

This is Judge’s vision of the future โ€” a landscape of staggering vulgarity and franchising run amuck, where Carl’s Jr. can take your kids if you can’t pay for their “big-ass fries,” consumers eat tubs of butter while watching the Masturbation Channel and the President is a porn star/five-time TV wrestling champion. As he mentions in the interview below (jump to the 27-and-a-half mark), Judge was in line at Disneyland with his family when two women, each with kids in strollers, started screaming obscenities at each other. “I [started] thinking, what if the movie 2001, instead of the monolith and everything being pristine and advanced…what if it was The Jerry Springer Show and giant WalMarts?” With basic human intelligence now bred out of existence, the profoundly stupid have inherited the earth and they’ve turned it into both a giant, poorly run superstore and an Orwellian dystopia sponsored by Olive Garden.

Counterpoint by Matt Novak at Paleofuture: Idiocracy Is a Cruel Movie And You Should Be Ashamed For Liking It.

What’s so wrong with this thinking? Unlike other films that satirize the media and the soul-crushing consequences of sensationalized entertainment (my personal favorite being 1951’s Ace in the Hole), Idiocracy lays the blame at the feet of an undeserved target (the poor) while implicitly advocating a terrible solution (eugenics). The movie’s underlying premise is a fundamentally dangerous and backwards way to understand the world.

If you haven’t seen it, decide for yourself and watch the film on Amazon. (via @khoi)


Designing Idiocracy

Brawndo

Over at Trivia Happy, Phil Edwards interviewed Ellen Lampl, who designed the logos for Mike Judge’s underrated Idiocracy.

Some logos came from the script, while some came from the designers’ brainstorming sessions. Brawndo and Carl’s Jr. were written, while Lampl made logos for companies like Nastea and Fedexx once the overall look was approved. For Lampl, it was a great release, because “coming from the past constraints of advertising, it was cathartic to have the liberty to be bawdy and irreverent. Making everything ridiculously over-emphasized with bright colors, outlines upon outlines, and exaggerated drop shadows was my personal jab at the world of branding and in-your-face typography.”


First episode of Silicon Valley

HBO put the entire first episode of Mike Judge’s new show Silicon Valley up on YouTube:


Silicon Valley by Mike Judge

Mike Judge has a new series coming to HBO in April. It’s called Silicon Valley and is about startup culture. Here’s a preview:

Snack dick.