Ghost Signs of London

From Bloomberg’s CityLab:

Study the buildings flanking London’s older streets closely and you’ll see one soon enough: an old painted sign that, once bright and eye-catching, is now faded into the masonry, the name of the business or product it promoted flaking and faint.

Such “ghost signs” are fixtures of older neighborhoods in many cities around the world, but the U.K. capital, which bustled with competing commercial enterprises in the 19th and early 20th centuries, is unusually well-supplied with them. Ghost signs aren’t always easy to spot, but for sharp-eyed passersby and enthusiasts of urban history, they add an extra dimension to London’s appearance, their florid Victorian or cheerful art deco script and images a spectral reminder that once, not that long ago, these were somebody else’s streets.

London’s ghost signs are merely a fraction of the signage that used to greet 19th city dwellers, an era when cheap paper and a movement towards universal literacy made cities unusually alive with letters. But they are the special project of a new book by Sam Roberts and Roy Reed. From the book’s website:

Ghost signs are fascinating pieces of urban archaeology. Imposing yet hidden in plain sight, these faded advertisements are London’s history written on to the contemporary cityscape. They reveal fascinating stories of everyday life in the capital and each sign has its own tale to tell - not just of the business it represents and the people behind it, but of its own improbably survival.

A feast of history, typography and the urban environment, Ghost Signs: A London Story showcases London’s most impressive and historically significant faded painted signs, located, photographed and presented with archival andother contextual images.

Introduced by Wayne Hemingway MBE, the opening section shares insights into topics such as production techniques, economics and preservation. The themed chapters take on subjects including building, clothing, entertaining, branding and, ultimately, burying the city.

• architecture
• cities
• design
• signs