Advertise here with Carbon Ads

This site is made possible by member support. ❤️

Big thanks to Arcustech for hosting the site and offering amazing tech support.

When you buy through links on, I may earn an affiliate commission. Thanks for supporting the site! home of fine hypertext products since 1998.

🍔  💀  📸  😭  🕳️  🤠  🎬  🥔 posts about pottery

Oreo Kintsugi

Kintsugi Oreo

Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. A creative agency working for Oreos came up with the clever idea of selling tubes of Oreo frosting so that people could repair their broken Oreos in the same way.

Oreo’s ‘Kintsugi’ marketing campaign addresses the common issue of broken cookies by drawing inspiration from the ancient Japanese art. Kintsugi, which means “golden joinery,” is the practice of repairing broken pottery by mending the areas of breakage with lacquer dusted or mixed with powdered gold, silver, or platinum. This technique not only restores the item but also adds beauty and value to the breakage.

Consumers often find broken Oreo cookies to be a disappointment, viewing them as imperfect and less enjoyable. However, the philosophy of Kintsugi teaches that there is beauty in imperfections and that items can become more valuable when repaired thoughtfully.

Reply · 0

Cool Art: Naja Tepe’s Pottery


In the spirit of recommending things I truly love, I wanted to highlight the pottery of Northern California artist Naja Tepe. I’ve ordered from her twice now, and her work is fabulous. I love her strawberry-themed items, but the crescent moon on the plate in her most recent Instagram post (upper right in the composite above) made me want to have everything it appears on, too. Great for gifts. I don’t think my mom reads this site, so I will therefore reveal that I got her a Naja Tepe item for her birthday this year.

Reply · 3