How the iPhone surprised and then crushed the Blackberry
The full story is behind a paywall,1 but the WSJ’s The Inside Story of How the iPhone Crippled BlackBerry is kind of amazing. The piece is an excerpt from Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry.
The next day Mr. Lazaridis grabbed his co-CEO Jim Balsillie at the office and pulled him in front of a computer.
“Jim, I want you to watch this,” he said, pointing to a webcast of the iPhone unveiling. “They put a full Web browser on that thing. The carriers aren’t letting us put a full browser on our products.”
Mr. Balsillie’s first thought was RIM was losing AT&T as a customer. “Apple’s got a better deal,” Mr. Balsillie said. “We were never allowed that. The U.S. market is going to be tougher.”
“These guys are really, really good,” Mr. Lazaridis replied. “This is different.”
“It’s OK — we’ll be fine,” Mr. Balsillie responded.
RIM’s chiefs didn’t give much additional thought to Apple’s iPhone for months. “It wasn’t a threat to RIM’s core business,” says Mr. Lazaridis’s top lieutenant, Larry Conlee. “It wasn’t secure. It had rapid battery drain and a lousy [digital] keyboard.”
“RIM’s chiefs didn’t give much additional thought to Apple’s iPhone for months.”
“RIM’s chiefs didn’t give much additional thought to Apple’s iPhone for months.”
“RIM’s chiefs didn’t give much additional thought to Apple’s iPhone for months.”
Oof. (via @craigmod)
You know how to circumvent the WSJ’s paywall, right? You paste the title of the piece — in this case, The Inside Story of How the iPhone Crippled BlackBerry — into Google and click on the story from the search results or in Google News. Boom, instant access.↩
Stay Connected