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posted by Jason Kottke  ·  gift link

How to make a blockbuster movie trailer

Sure, blockbuster movie trailers are formulaic. But…actually, no buts, they are formulaic and this cheeky short video by the Auralnauts gives away all the secrets to making a really effective engaging exciting unique aggressively bland trailer for a Hollywood blockbuster movie.

Update: It’s a bit dated, but Cracked did a Trailer For Every Oscar-Winning Movie Ever:

(via @lanewinfield)