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Disney bought Star Wars

I’ve been offline for two days and Aaron already posted this (and had the information relayed to me via land line into my power-less house) but this is just too, like, wow to pass up. Disney is buying Lucasfilm for $4 billion.

Under the deal, Disney will acquire ownership of Lucasfilm, a leader in entertainment, innovation and technology, including its massively popular and “evergreen” Star Wars franchise and its operating businesses in live action film production, consumer products, animation, visual effects, and audio post production. Disney will also acquire the substantial portfolio of cutting-edge entertainment technologies that have kept audiences enthralled for many years. Lucasfilm, headquartered in San Francisco, operates under the names Lucasfilm Ltd., LucasArts, Industrial Light & Magic, and Skywalker Sound, and the present intent is for Lucasfilm employees to remain in their current locations.

And they’re gonna release a 7th Star Wars film:

Ms. Kennedy will serve as executive producer on new Star Wars feature films, with George Lucas serving as creative consultant. Star Wars Episode 7 is targeted for release in 2015, with more feature films expected to continue the Star Wars saga and grow the franchise well into the future.

Crazy. A non-Lucas non-prequel Star Wars film will hopefully be pretty great, but the purchase price is puzzling. Only $4 billion?