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Cameron tells us about the peak-end rule,

Cameron tells us about the peak-end rule, whereby you remember an experience by the high (or low) point and the ending. “Having recently been on a vacation, it strikes me that this heuristic is of utmost importance in planning long events.” The p-e rule is probably also something to keep in mind for event/conference organizers…end on a high note. Oh, and some restaurants do this really well: they send you home with a delicious something to enjoy the next day, extending the experience and ending on a high note with a yummy breakfast.