On The Joy Of Ownership

A lovely contemplative short video featuring Toshiyuki Ueno of the Japanese fashion brand Visvim talking about craftsmanship.

We want to make things that people will get attached to and will use for a long time. And that’s at the core of our creating process. It’s simple and not that complicated.

He continues:

I think about how people grow attached to things over time as they use them, and how those things add to its allure over time.

“Those things” is a little ambiguous without the context of the video…he means the wear that develops from use and how people grow attached to those “imperfections”. See also wabi-sabi.

• cars
• design
• fashion
• Japan
• Porsche
• Toshiyuki Ueno
• video
• Visvim