The Field Study Handbook
Jan Chipchase runs Studio D, which I’ve previously described as “a modern day A-Team, except with more field research and fewer guns”. He and the studio are publishing a book called The Field Study Handbook and financing it through Kickstarter. Here’s how Chipchase describes the book:
The comprehensive how-to, why-to guide to running international field research projects.
But it’s not just for professionals. It’s for anyone who has travelled and has felt missed opportunities—
In understanding what is going on.
Experiences that didn’t sit right.
Conversations that fell short of their potential.
Questions left unanswered.
I wanted to create an artefact. A beautiful thing that takes up space in your life, and nudges you with its presence.
To travel, and experience the world with an open mind, and fresh eyes. So that when you return you too are ready to shape the world.
And from the rough table of contents, a preview of the chapter about conducting interviews:
Types of interview. Interview roles. Guides versus scripts. Interview setup. Client assumptions around data, note-taking. Focus, expansion, evidence, rapport, repetition, defensiveness, hostility and other in-depth interview techniques. Interview preparation. The importance of social parity. Native languages. Projecting and reading body language. Being non-judgemental. Embracing judgment. Dissecting emotional responses. The long pause and the grand tour. Leading questions. Running bilingual interviews. The nine stages of in-depth interview.
This looks great…can’t wait to get my copy.
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