The Earthshot Prize

Earlier this month, Prince William (British royal) & David Attenborough (British royalty) announced The Earthshot Prize. Inspired by the moonshot effort of the 1960s, the initiative will award five £1 million (~$1.3 million) prizes each year over the next 10 years for projects that provide global solutions to pressing environmental problems in five different categories: fixing the climate, cleaning the air, protecting & restoring nature, reviving the oceans, and building a waste-free world.

The Earthshot Prize is centred around five ‘Earthshots’ — simple but ambitious goals for our planet which if achieved by 2030 will improve life for us all, for generations to come. Each Earthshot is underpinned by scientifically agreed targets including the UN Sustainable Development Goals and other internationally recognised measures to help repair our planet.

Together, they form a unique set of challenges rooted in science, which aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions. By bringing these five critical issues together, The Earthshot Prize recognises the interconnectivity between environmental challenges and the urgent need to tackle them together.

(via moss & fog)

• climate crisis
• David Attenborough
• Prince William
• video