Mission Impossible - IKEA Protocol

Type designer Matthew Butterick sent a letter to director Brad Bird about the use of Verdana in captions and subtitles in the latest Mission Impossible movie.

Second, it’s not stylistically suitable. Verdana is a built-in font on nearly every Windows and Mac computer. It’s used on zillions of web pages. It’s ubiquitous. Therefore, the person who uses Verdana suggests to readers “I couldn’t be bothered to pick anything better.” It’s also well-known as the corporate font of IKEA — probably not the association you’re going for.

(via ★aaronsw)

• Brad Bird
• Matthew Butterick
• Mission Impossible
• movies
• typography