Instagram Founders Resign from Facebook
Kevin Systrom and Mike Krieger, the two co-founders of Instagram, have resigned from Facebook.
Mr. Systrom, Instagram’s chief executive, and Mr. Krieger, the chief technical officer, notified Instagram’s leadership team and Facebook on Monday of their decision to leave, said people with direct knowledge of the matter, who spoke on condition of anonymity because they were not authorized to discuss the matter publicly.
In a press release, the pair explained their decision a little:
We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.
Facebook released a statement from CEO Mark Zuckerberg on Twitter (for some weird reason):
Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents. I’ve learned a lot working with them for the past six years and have really enjoyed it. I wish them all the best and I’m looking forward to seeing what they build next.
Sarah Frier’s piece at Bloomberg suggests the pair left because Zuckerberg and the mothership were meddling more and more with Instagram:
Kevin Systrom and Mike Krieger, who have been at the company since Instagram’s acquisition by Facebook in 2012, had been able to keep the brand and product independent while relying on Facebook’s infrastructure and resources to grow. Lately, they were frustrated with an uptick in day-to-day involvement by Zuckerberg, who has become more reliant on Instagram in planning for Facebook’s future, said the people, who asked not to be identified sharing internal details.
Without the founders around, Instagram is likely to become more tightly integrated with Facebook, making it more of a product division within the larger company than an independent operation, the people said.
For years, Systrom and Krieger were able to amicably resist certain Facebook product initiatives that they felt went against their vision, while leaning on Facebook for resources, infrastructure and engineering talent. A new leader may not be able to keep the same balance, or may be more willing to make changes that help the overall company at the expense of some of Instagram’s unique qualities.
Instagram is my favorite app by a mile — it eclipsed Twitter some time ago in that category — and might be the best mobile-native app ever. It is also, I believe, the future of Facebook Inc., a better product with a more favorable trajectory than the sprawling (and now heavily tainted) main FB service. I think Facebook would be doing Instagram and its users a real disservice if they folded it into the mothership instead of giving Instagram room to be the best service it can be on its own terms. This is a strangely conservative move on Zuckerberg’s part, an optimization where a higher degree of freedom and experimentation is called for. I guess we’ll see how this plays out.
Update: Ben Thompson at Stratechery has a keen take on why the Instagram founders left: ultimately, Mark Zuckerberg is the CEO of Instagram and has been since the acquisition.
This is the context for whatever dispute drove Systrom and Krieger’s resignation: not only do they not actually control their own company (because they don’t control monetization), they also aren’t essential to solving the biggest issue facing their product. Instagram Stories monetization is ultimately Facebook’s problem, and in case it wasn’t clear before, it is now obvious that Facebook will provide the solution.
My take is still that FB shouldn’t lean so heavily on Instagram for monetization. Even after many years, the service still has some growth and evolving to do to develop into the heir apparent Zuckerberg & his executive team is looking for. (thx, david)
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