Juiced

Katherine Rosman recently wrote an article for the NY Times called How Organic Avenue Lost All Its Juice about a small NYC-based chain of juice stores recently going out of business. The piece is also a quote gold mine reflecting the zeitgeist of contemporary Manhattan.

“I kind of freaked out,” she said. “I was distraught. I lost my yoga for a minute.”

There is an admitted emperor’s new clothes quality to paying $25 for a lunch of vegetable shavings and a smoothie made of Swiss chard, cashew milk and Himalayan salt.

You can’t build a long-term business off what Gwyneth Paltrow likes.

A lot of vegans I know are now making stews out of meat bones and dairy.

Everyone is talking about coal and charcoal.

Bleeeeeaauuuckk. See also your detoxing juice cleanse is bullshit.

Update: Some locations are reopening, but shared this mainly for the headline: Organic Avenue Is the Jon Snow of Overpriced Juice Chains.

• food
• Katherine Rosman
• NYC