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kottke.org posts about Googled

posted by Jason Kottke

Ken Auletta’s media maxims

From a chapter cut from his book about Google, 25 media maxims from Ken Auletta.

2. Passion Wins
5. A Team Culture is Vital
6. Treat Engineers as Kings
15. Don’t Think of The Web as Another Distribution Platform
19. Paradox: The Web Forges Both Niche and Large Communities