Sicha and pals are Awl in (and other puns)

Nice little piece by David Carr in the NY Times about The Awl, a small batch blogging concern owned and operated by Choire Sicha, Alex Balk, and David Cho.

“My friends keep talking to me about how they want to start a Web site, but they need to get some backing, and I look at them and ask them what they are waiting for,” Mr. Sicha said. “All it takes is some WordPress and a lot of typing. Sure, I went broke trying to start it, it trashed my life and I work all the time, but other than that, it wasn’t that hard to figure out.”

• Alex Balk
• business
• Choire Sicha
• David Cho
• The Awl
• weblogs