“Race does not enter the consciousness [in Asia] in the same way it does here,” explains Sharon Lee, an assistant professor at New York University who has written extensively about plastic surgery in Asia. “It’s easy to pathologize a whole country of people.” The West’s preoccupation with race colors its opinion, projecting discomfort onto surgery that for many may not have any overt racial elements. “This notion that Korean women want to become white becomes a really easy answer,” Lee says. “That’s not to say that race isn’t important, but when we stop there we’re overlooking much larger structural and historical phenomenons. No Korean woman says, ‘I want to look white.’”

On Nov. 29, 1972, a crude table-tennis arcade game in a garish orange cabinet was delivered to bars and pizza parlors around California, and a multi-billion-dollar industry was born. Here’s how that happened, direct from the freaks and geeks who invented a culture and paved the way for today’s tech moguls.