From The Tramp to The Beatles to Flappy Bird
100 years ago, Charlie Chaplin put on some floppy shoes, oversized trousers, a bowler, a mustache and became The Tramp. Within a year or two, he was internationally famous and in two years, he was making $670,000/year, an unprecedented figure in those days.
“It was amazingly fast,” says David Robinson, a film critic who has written a definitive biography of Chaplin (His Life and Art) and is giving an already sold-out talk titled “100 Years of the Tramp” at the festival. “By mid-1914 he was already popular. By 1915 he was international. The speed with which it happened, without the modern media, is astonishing.”
50 years ago, The Beatles were virtually unknown in the US and then, less than a year later, the largest TV audience in history watched them perform on the Ed Sullivan Show.
Consider the following: At the end of 1963, virtually no one in America had heard of the Beatles. Yet on Feb. 9, 1964, they drew the largest TV audience in history — 73 million viewers — when they appeared on “The Ed Sullivan Show.” How could such a conquest have occurred so quickly? I once asked my friend Lenny Kaye that question, and he answered: “Everybody was ready for the ’60s to begin.” There’s some truth to that, but of course there’s much more to the story. The explosion of the Beatles in America was the result of combined forces — artistic, social and technological — as well as persistence, showbiz rivalries and more than a bit of luck. So how did it happen that the Beatles came out of nowhere to become the biggest cultural sensation ever, in six weeks?
This year, an iOS & Android game called Flappy Bird, that was originally released in 2013, suddenly rocketed to the top of the App Store bestseller list. (Seriously, look at how quickly it got popular.) The developer, Dong Nguyen, revealed in an interview with The Verge that the game was making $50,000 a day on ads. He’s since made the game unavailable for download.
On February 1st, reviews exploded to 800 in a single hour. 6,500 iTunes App Store reviews in a single day. February 1st is the day Dong Nguyen woke up, stretched, checked email, checked Twitter, checked iTunes, and witnessed millions of downloads happening.
Millions.
You can only imagine what that must have felt like.
This is the same app no one cared about for more than half a year. Just one month prior, it was a great day if Flappy Bird got 20 total reviews on the App Store. Up until January 9th, there had never been an hour in which Flappy Bird received even 10 reviews (most of the time it was under 5).
Stay Connected