Boda Boda Madness

Ugandan-Kenyan fashion designer Bobbin Case and Dutch artist Jan Hoek have collaborated on a project called Boda Boda Madness. Inspired by the elaborate decorations used by some boda boda (motorbike taxi) drivers in Nairobi to attract customers, Case designed costumes to go with each bike’s decorations and Hoek photographed the results. After the fact, the coordinated outfits proved good for business:

The nice thing is that because of their new outfits their income went up, so they really kept on using their costumes.

Hoek also did a project called Scooters Will Never Die, in which he worked with a group of Africa refugees in Amsterdam to customize scooters to their riders’ specifications.

(via colossal)

• art
• Bobbin Case
• fashion
• Jan Hoek
• Kenya
• photography
• taxis