Messy Modern Type

I love this messy modernist typeface from LA-based designer Adam Goldberg. Maybe the J is my favorite?

I also quite like the concept of messy modernism — that seems like my wheelhouse. (via colossal)

• Adam Goldberg
• typography

The sushi of Jiro’s dreams will run you $20/minute

Sukiyabashi Jiro is a 3-star Michelin restaurant in Tokyo that many say serves the best sushi in the world. The chef/owner, 86-year-old Jiro Ono, was the subject of last year’s excellent Jiro Dreams of Sushi documentary film.

Adam Goldberg of A Life Worth Eating ate at Sukiyabashi Jiro yesterday. The meal was 21 courses, about US$380 per person (according the web site, excluding drinks), and lasted only 19 minutes. That’s more than a course a minute and, Goldberg estimates, around $20 per person per minute. And apparently totally worth it.

Goldberg has photos of each course up on Flickr and his site has a write-up of his 2009 meal.

Three slices of tuna came next, akami, chu-toro, and oo-toro increasing from lean, to medium fatty, to extremely fatty cuts. The akami (lean toro) was the most tender slice of tuna I’ve ever tasted that did not contain noticeable marbelization. The tuna was marinated in soy sauce for several minutes before service, perhaps contributing to this unique texture. The medium fatty tuna had an interesting mix of crunch and fat, while the fatty tuna just completely melted in my mouth. My friend with whom I shared this meal began to tear (I kid you not).

Lest you think Goldberg’s meal was an anomaly, this is a typical meal at Sukiyabashi Jiro. Dave Arnold wrote about his experience earlier this year:

The sushi courses came out at a rate of one per minute. 19 courses in 19 minutes. No ordering, no real talking — just making sushi and eating sushi. After the sushi is done you are motioned to leave the sushi bar and sit at a booth where you are served your melon. We took that melon at a leisurely 10 minute pace, leaving us with a bill of over $300 per person for just under 30 minutes time. Nastassia and Mark thought the pace was absurd and unpleasant. They felt obliged to keep up with Jiro’s pace. I didn’t feel obliged, but kept up anyway. I didn’t mind the speed. I could have easily eaten even faster, but I’m an inhuman eating machine — or so I’m told. At the end of the meal, Jiro went outside the restaurant and stood guard at the entrance, waiting to bid us formal adieu. This made Nastassia even more nervous about rushing to get out. Not me. At over 10 dollars a minute I have no problem letting an 86 year old man stand and wait for me to finish my melon if he wants to.

(via ★kathryn)

• Adam Goldberg
• Dave Arnold
• food
• Japan
• Jiro Dreams of Sushi
• Jiro Ono
• movies
• restaurants
• Sukiyabashi Jiro
• sushi