Over the last few years, the words on this subject that have rung through my head most often are Tyler the Creator's. His reminder to fully getting behind something that you've worked hard on and are proud of remind me that I need to promote my recent work more too.

This was my favorite part of what Anil shared, which I'll try to apply moving forward too:

There are other ways of making changes for a successful re-launch. One thing I often suggest is to subtract things (or just de-emphasize them) and use that reduction in complexity to simplify a story. Or you can try to re-center your narrative on your users or community instead of on your product — the emotion and connection of seeing someone succeed often resonates far more than simply reciting a litany of features or technical capabilities. Any of these small iterations allow you to take another swing at putting something out into the world without having to make a massive change to the core offering.

We've had a store at Disney Springs for 5 years, at one of the highest traffic areas. My staff pitch "free marshmallows" all day, 365 days a year. That's on top of SO MANY viral videos, TV appearances, and all sorts of blog / web / gift guide / magazine coverage over the last 14 years in business.
And every day multiple people at Disney Springs will stop in and tell us that they come to Disney all the time — sometimes even weekly! — and they've never heard of us or seen us before.
I know Anil was talking startups, but this resonated with me because I'm constantly reminded that no matter how well we launched or even relaunched, people still just don't know about us. And it's my job to keep finding ways to reintroduce ourselves, and meet new future customers.