I had no idea Subaru actively courted lesbian car buyers with targeted ad campaigns in the early 90s; here’s a 2016 Planet Money episode about it: When Subaru Came Out.
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Comments 4
My lesbian mom had a series of Subarus. She became so friendly with the dealer that they hooked her up with an ad agency that shot a Subaru commercial on her farm.
Yep, those of us in the San Francisco Bay Area know this well. Hence, my Crosstrek is informally known as a "Lesbaru."
I know that straight people also buy Subarus, but here in Vermont I have never seen an orange Subaru Crosstrek that wasn’t driven by a lesbian (complimentary).
Yes, not only do I remember this planet money episode, I remember the original campaign running as a baby gay.
There was also an Ikea ad from the same vintage with two guys stressing over a dining table: https://www.youtube.com/watch?v=QCGv1hN6S9E
Thinking... maybe I can come out, too. Not that I thought as a teen that they were particularly courageous, I knew they wanted my money.
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