Now Serving: Drinkable Mayonnaise
Lawson’s, a convenience store in Japan, has begun selling Nomu mayo, a drinkable mayonnaise forgetting the important adage: all mayo is drinkable if you believe in yourself.
The only catch for pedantic mayonnaise lovers is that the label clarifies that Nomu mayo is a “mayonnaise-style drink” and “not mayonnaise”. Currently in a “test sale period”, it still remains to be seen if Nomu mayo actually appeals to Japanese customers, who are used to the thicker and richer taste of Japanese mayo, as opposed to more Western varieties.
Unrelated, the best idea I ever had for a reality television program was “Uh Oh, It’s Mayo!” The premise being kind of like Cake or Not Cake (though this idea is from 2008) where the host goes around offering people the opportunity to taste different food products with some of them being 100% mayonnaise. It even had a theme song, the tune of which you’ll have to imagine unless you want to text me so I can send you a voice memo of it, but the lyrics are, “What’s in the pie, I don’t know. Uh oh it’s mayo!” Call me, Bravo.
Comments 5
thread
latest
popular
for what it's worth, "Nomu" on its own isn't the name — the phrase "nomu mayo" in Japanese basically means "mayonnaise [that you] drink" or "drinkable mayonnaise," but the "mayo" part is a non-optional part of the name
Thanks, editing this.
Must admit that I'm deeply curious about this beverage.
I haven't seen it at my local Lawson location, so maybe I'm not in the test market, but the general vibe on the internet from people who have tried it seems to be "oh god why" and "wow it's awful" and "it tastes just like mayonnaise" and "this might be the worst thing anyone has ever invented"
There's an ongoing joke in the game Stardew Valley about drinking mayonnaise.
Hello! In order to comment or fave, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!
In order to comment or fave, you need to be a current kottke.org member. Check out your options for renewal.
This is the name that'll be displayed next to comments you make on kottke.org; your email will not be displayed publicly. I'd encourage you to use your real name (or at least your first name and last initial) but you can also pick something that you go by when you participate in communities online. Choose something durable and reasonably unique (not "Me" or "anon"). Please don't change this often. No impersonation.
Note: I'm letting folks change their display names because the membership service that kottke.org uses collects full names and I thought some people might not want their names displayed publicly here. If it gets abused, I might disable this feature.
If you feel like this comment goes against the grain of the community guidelines or is otherwise inappropriate, please let me know and I will take a look at it.
Hello! In order to leave a comment, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!