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Now Serving: Drinkable Mayonnaise

Lawson’s, a convenience store in Japan, has begun selling Nomu mayo, a drinkable mayonnaise forgetting the important adage: all mayo is drinkable if you believe in yourself.

The only catch for pedantic mayonnaise lovers is that the label clarifies that Nomu mayo is a “mayonnaise-style drink” and “not mayonnaise”. Currently in a “test sale period”, it still remains to be seen if Nomu mayo actually appeals to Japanese customers, who are used to the thicker and richer taste of Japanese mayo, as opposed to more Western varieties.

two cans of Japanese drinkable mayo

Unrelated, the best idea I ever had for a reality television program was “Uh Oh, It’s Mayo!” The premise being kind of like Cake or Not Cake (though this idea is from 2008) where the host goes around offering people the opportunity to taste different food products with some of them being 100% mayonnaise. It even had a theme song, the tune of which you’ll have to imagine unless you want to text me so I can send you a voice memo of it, but the lyrics are, “What’s in the pie, I don’t know. Uh oh it’s mayo!” Call me, Bravo.

Comments  5

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Greg Lescoe

for what it's worth, "Nomu" on its own isn't the name — the phrase "nomu mayo" in Japanese basically means "mayonnaise [that you] drink" or "drinkable mayonnaise," but the "mayo" part is a non-optional part of the name

Aaron CohenMOD

Thanks, editing this.

Matt S

Must admit that I'm deeply curious about this beverage.

Greg Lescoe

I haven't seen it at my local Lawson location, so maybe I'm not in the test market, but the general vibe on the internet from people who have tried it seems to be "oh god why" and "wow it's awful" and "it tastes just like mayonnaise" and "this might be the worst thing anyone has ever invented"

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Nelson Minar

There's an ongoing joke in the game Stardew Valley about drinking mayonnaise.

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