Proudly Second Best!



A clever ad campaign by an Ikea franchisee highlights how their products for kids can’t quite replace the support and comfort offered by their caregivers. (via @gray)
This site is made possible by member support. 💞
Big thanks to Arcustech for hosting the site and offering amazing tech support.
When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!
kottke.org. home of fine hypertext products since 1998.
Beloved by 86.47% of the web.



A clever ad campaign by an Ikea franchisee highlights how their products for kids can’t quite replace the support and comfort offered by their caregivers. (via @gray)
Comments 1
Now that is a great series of ads.
If you feel like this comment goes against the grain of the community guidelines or is otherwise inappropriate, please let me know and I will take a look at it.
This thread is closed for new comments & replies. Thanks to everyone for participating!