Advertise here with Carbon Ads

This site is made possible by member support. โค๏ธ

Big thanks to Arcustech for hosting the site and offering amazing tech support.

When you buy through links on, I may earn an affiliate commission. Thanks for supporting the site! home of fine hypertext products since 1998.

๐Ÿ”  ๐Ÿ’€  ๐Ÿ“ธ  ๐Ÿ˜ญ  ๐Ÿ•ณ๏ธ  ๐Ÿค   ๐ŸŽฌ  ๐Ÿฅ”

Papyrus 2: A Bold New Look for Avatar

Ryan Gosling was on Saturday Night Live this weekend and they did a sequel to one of my favorite SNL sketches (which is completely dorky in a design nerd sort of way) ever: Papyrus. Behold, Papyrus 2:

Avatar spawned worlds, right? Every little leaf of every little flower, every little eyelash of every little creature: thoroughly thought out. But the logo: it’s Papyrus, in bold. Nobody cares. Does James Cameron care? I don’t think so.

Discussion  4 comments

Robert Winchester

I think this got cut from the live show. Too bad; it's great!

Andy Baio

Fun fact: There's no bold version of Papyrus! The Ringer wrote the definitive history of Papyrus, the Avatar logo, and the SNL sketch that it inspired.

In it, writer Jake Kring-Schreifels explains how Peter Stougaard, the former senior VP of creative advertising who made the original Avatar logo, tweaked the original typeface to thicken the letters for the poster because no bold version existed. The new version isn't Papyrus at all, but a custom typeface called Toruk.

Tim Brown

๐Ÿ‘ Check out John Roshellโ€™s other stuff too! ๐Ÿ„ Swell Type, plus a bunch of great comic book fonts.

Reply in this thread

Wayne Bremser

wow, really felt the dentist scene

Hello! In order to leave a comment, you need to be a current member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.

Existing members can sign in here. If you're a former member, you can renew your membership.

Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!