Papyrus 2: A Bold New Look for Avatar
Ryan Gosling was on Saturday Night Live this weekend and they did a sequel to one of my favorite SNL sketches (which is completely dorky in a design nerd sort of way) ever: Papyrus. Behold, Papyrus 2:
Avatar spawned worlds, right? Every little leaf of every little flower, every little eyelash of every little creature: thoroughly thought out. But the logo: it’s Papyrus, in bold. Nobody cares. Does James Cameron care? I don’t think so.
Discussion 4 comments
I think this got cut from the live show. Too bad; it's great!
Fun fact: There's no bold version of Papyrus! The Ringer wrote the definitive history of Papyrus, the Avatar logo, and the SNL sketch that it inspired.
In it, writer Jake Kring-Schreifels explains how Peter Stougaard, the former senior VP of creative advertising who made the original Avatar logo, tweaked the original typeface to thicken the letters for the poster because no bold version existed. The new version isn't Papyrus at all, but a custom typeface called Toruk.
👏 Check out John Roshell’s other stuff too! 🏄 Swell Type, plus a bunch of great comic book fonts.
wow, really felt the dentist scene
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