Google Changes Search Queries Without Telling You (to Sell You More Stuff)
Megan Gray on a disturbing piece of information that was revealed in the antitrust case against Google: their search engine replaces some search queries with others that generate more commercial results (and therefore more money for the company). Here’s how it works:
Google likely alters queries billions of times a day in trillions of different variations. Here’s how it works. Say you search for “children’s clothing.” Google converts it, without your knowledge, to a search for “NIKOLAI-brand kidswear,” making a behind-the-scenes substitution of your actual query with a different query that just happens to generate more money for the company, and will generate results you weren’t searching for at all. It’s not possible for you to opt out of the substitution. If you don’t get the results you want, and you try to refine your query, you are wasting your time. This is a twisted shopping mall you can’t escape.
Yuuuck. I think it might be time to switch away from Google search — its results have been getting worse for years and it seems like the company doesn’t care too much about fixing it. I’ve been hearing good things about Kagi and there’s always DuckDuckGo.
Update: Several people wrote in noting that Gray’s article was an opinion piece, not reported, and that there was no corroboration of her claim of Google’s query switcheroo. For their part, Google denies the claim: Per Platformer:
Google does not delete queries and replace them with ones that monetize better as the opinion piece suggests, and the organic results you see in Search are not affected by our ads systems.
(thx, andy)
Update: Wired has removed the story from their website:
After careful review of the op-ed, “How Google Alters Search Queries to Get at Your Wallet,” and relevant material provided to us following its publication, WIRED editorial leadership has determined that the story does not meet our editorial standards. It has been removed.
The Internet Archive has a copy of the original piece. Charlie Warzel has more in a report from the Atlantic. (thx, andy)
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