A Long Walk Along Japan’s Historic Nakasendo Highway to Eat Pizza Toast
Last year, Craig Mod walked 620 miles from Tokyo to Kyoto along the Nakasendō historic highway and along the way he stopped at kissaten (or kissa), old-school Japanese cafes known for their pizza toast. Mod wrote about his quest late last year for Eater and has now turned a fuller account of the journey into a gorgeous book called Kissa By Kissa.
Those kissaten — or kissa — served up toast. I ate that toast. So. Much. Toast. Much of it pizza toast. If you buy this book, you’ll learn more than you ever dared to know about this variety of toast available all across Japan. It’s a classic post-war food staple. Kissa by kissa, and slice by thick slice of beautiful, white toast, I took a heckuva affecting and long walk. This book is my sharing with you, of that walk, the people I met along the way, and the food I ate.
Even more interesting is that to sell the book, Mod built a Kickstarter clone on top of Shopify called Craigstarter. And he’s released the code for it on Github.
Kickstarter is an excellent way to run a crowdfunding campaign. But if you already have a community built up, and have communication channels in place (via a newsletter, for example), and already run an online shop, then Kickstarter can be unnecessarily cumbersome. Kickstarter’s 10% fee is also quite hefty. By leaning on Shopify’s flexible Liquid templating system and reasonable CC processing fees, an independent publisher running a campaign can save some ~$7,000 for every $100,000 of sales by using Craigstarter instead of Kickstarter. That’s materially meaningful, especially in the world of books.
You can order Kissa By Kissa right here.
Update: Mod made a short video of the proprietor of Būgen, one of the kissaten featured in the book, making pizza toast:
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