The Hippie Aesthetic of the 60s Is “Art Nouveau on Acid”

I had somehow never registered this before, but it was (ridiculously) obvious once it was pointed out to me in this video: the psychedelic design of music posters in the 60s were inspired in part by the Art Nouveau movement of the late 1800s. For instance, here’s an absinthe advertisement from the 1890s and a 1966 Pink Floyd poster.

“You can draw a straight line between Art Nouveau and psychedelic rock posters,” Martin Hohn, president of the Rock Poster Society, says. “Mucha, Jules Chéret, Aubrey Beardsley. Borrow from everything. The world is your palette. It was all meant to be populist art. It was always meant to be disposable.” He later adds: “What the artists were saying graphically was the same thing the rock bands were saying musically.”

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