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Measuring the Popularity of the Falsetto in Pop Music

In today’s episode of Earworm, Estelle Caswell teams up with Matt Daniels from The Pudding to track the popularity of the falsetto in pop music from the 50s to today. Caswell has a hunch that falsetto has been getting more popular, so they end up getting a bunch of data from Pandora that tracks the amount of falsetto used in a song and the vocal register of the singer, which they compared against Billboard Top 100 songs. The verdict? You’ll have to watch the video, but just remember all of those soul songs in the 70s and heavy metal & pop songs in the 80s…

Caswell compiled a Spotify playlist of songs with prominent use of falsetto:

In the recommended reading list, I found this Frieze piece from 2010, The Evolution of the Male Falsetto.

By reputation the falsetto voice is both angelic and diabolical, depending on who is singing, and to what purpose. Jónsi Birgisson, vocalist with Sigur Rós, is revered for his keening falsetto, the most ethereal element inside a great wash of sound. Birgisson is openly gay; on the other hand I still remember, at age 13, hearing Robert Plant singing Led Zeppelin’s ‘Black Dog’ (1971) for the first time, and how its devilish heterosexual lust scared me to bits. Plant is a truly outrageous singer, possessing a voice so alight with desire that he sounds in imminent danger of burning up. He is predatory but vulnerable, a bare-chested rock god who sings from a place of sexual rapture that cancels out the boundaries of his own body. He got there through intensive study of the blues: as with most tropes in popular music, the falsetto is in continual transit between black and white performers and their audiences.

But back to the video, I LOL’d at ~3:30 when they went through the raw data of falsettos, which goes from George P. Watson in 1911 (a yodeler) to contemporary Radiohead. I am a big Radiohead fan. And my kids? Not so much. In fact, my son has been trying to convince me for the past year that Thom Yorke doesn’t so much sing as yodel. I’ve explained falsettos to him but I will invariably hear “ugh, yodeling!” from the backseat when Radiohead comes on in the car. This Watson/Radiohead connection though…maybe he has a point? Maybe I just like yodeling?