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posted by Jason Kottke  ·  gift link

How to win an election

From the NY Times and Redglass Pictures, a video in which political advisor Mark McKinnon details how to win an election. His short answer: “successful campaigns tell a good story”. My “favorite” part is after discussing his irresponsible fear-mongering campaign for Bush in 2004, McKinnon talks about bowing out of the McCain campaign because he believed Obama was a good man and good for the country and he didn’t want to smear him. Wish he could have moved procuring a conscience up a few years. NSFW if you, like me, see George W. Bush and involuntarily start loudly swearing like a sailor.