The High Times softball dynasty
High Times, the magazine for marijuana enthusiasts, has a really, really good softball team. They are called “the Bonghitters,” and are defending their championship in the New York Media Softball League.
The mainstreaming of marijuana has helped High Times thrive despite the downturn in print media… This success translates to stability for the team. Media softball rosters are flexible, a mix of current and former staffers, friends, and friends of friends. There’s occasional grumbling about “ringers,” but usually the only credential you need is an invitation. Still, every team needs a few regular employees. Typically, there’s an employee who schedules games, recruits players, sets lineups, and makes sure somebody brings a bat. Each team also needs a keeper of the park permit; the best fields and time slots are almost impossible to get if it lapses. So staff cuts or overhauls can be catastrophic.
Perhaps we can add this to the shortlist of nonstandard economic indicators. Is your media organization healthy? ? How good is your softball team?
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