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Inside the brain of a designer

If you’ve ever wondered how a designer does their thing (or even if you haven’t), this look-over-the-shoulder view of Aaron Draplin designing a logo for a fictional company in about 10 minutes is great. A nice reminder that design is truly about making it up as you go along.

I love Draplin. Internet treasure, that guy. And that lefty writing claw! Go lefties!