How Apple makes their high-precision computing machines

Even by Apple standards, the video showing how the new Mac Pro is made is a great little piece of cinema. Product designer Greg Koenig does some forensic analysis on the video and opens the curtain a bit on what manufacturing techniques Apple is using.

What makes Apple fascinating is not that they are using some wiz-bang alien technologies to make things — even here in Portland, Oregon, all the technologies Apple shows in this video are in-practice across numerous local factories. What makes Apple unique is that they perform their manufacturing with remarkable precision and on a scale that is simply astonishing, using techniques typically reserved for the aerospace or medical device industries.

(via ★interesting-links)

• Apple
• Greg Koenig
• video