Moonrise Kingdom typography

The Art of the Title chats with the excellent Jessica Hische about the lettering and type design she did for Wes Anderson’s Moonrise Kingdom.

To me, that was really fun because if you think about New England in the ’60s… it’s not like most places would be staying on top of the most current trends in type, using typefaces that were released that very year. So, using something from the ’40s made sense to me. If you think about a small, conservative New England town, lord knows all the printers and designers in town are probably still using type from years ago. I think when people think about historical type references, they often don’t think about that. You should be reaching from that time period to 15 - 20 years earlier and then you’ll be getting stuff that’s quote-unquote “current.”

And she’s releasing the typeface commercially so everyone can use it! Yay!

• design
• Jessica Hische
• Moonrise Kingdom
• movies
• typography
• Wes Anderson