European soccer disappears from American TV

Perplexed and irritated that I couldn’t find any Barcelona FC matches on TV for the past few weeks, I finally did some research and it turns out that’s because Qatar-based Al Jazeera bought up the TV rights to several European leagues but doesn’t actually have a channel to show the games to most American viewers.

Lionel Messi’s and Cristiano Ronaldo’s league matches will disappear from the television sets of many American soccer fans, starting this weekend.

That’s because the U.S. television rights to Spain’s La Liga have switched from GolTV to the new beIN Sport USA network, launched this week by the Al-Jazeera Sport Media Network and available in only about 8 million homes to viewers of DirecTV and DISH Network.

And it’s not just Spain’s soccer that is affected.

Italy’s Serie A, France’s Ligue 1, England’s second-tier League Championship and England’s League Cup also have moved to high-spending beIN Sport, which is taking over all of them from News Corp.’s Fox Soccer.

“The ratings are going to be so low that they will be almost unmeasurable,” said Marc Ganis of the Chicago-based Sports Corp. Ltd., consulting firm. “Considering the push that European soccer is making in the United States, taking additional money and losing exposure becomes fools’ gold. They need to have a long-term strategy, not short-term.”

What. In. The. Actual. Fuck!?

• Al Jazeera
• soccer
• sports
• TV