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posted by Jason Kottke  ·  gift link

Pixar and Pepsi and Apple, oh my!

Speaking of the New Yorker, there are three articles from the current issue you folks might be interested in (subscriber-only): Malcolm Gladwell on Apple borrowing ideas from Xerox Parc, John Seabrook on Pepsi’s mission to make their offerings healthier, and Anthony Lane visits Pixar to see how the magic is made.