Brad Bird business advice

Lessons from Pixar’s Brad Bird on fostering innovation in the workplace.

In my experience, the thing that has the most significant impact on a movie’s budget — but never shows up in a budget — is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.

• Brad Bird
• business
• Pixar