Steve Nash directed his own Nike commercial. Nash's original concept for the commercial is clever:
At first, the idea was to shoot on different mediums — camera phone, 8-millimeter, 16-millimeter (the eventual choice), security footage. My idea was the city was watching me. The genesis was a lot of people film me or take a picture of me in the city on cellphones. If it's such an appetite to see me do normal things, it was an idea to do something people like.
(via truehoop)