Interview with Gretchen Ludwig about her dressing

Interview with Gretchen Ludwig about her dressing room photography. She started the project after she noticed her anti-advertising, anti-corporation self buying a lot of clothes from big corporations that advertise a lot. “The dressing room is not only a very private space, but it is also a space where consumers make most of their decisions. And it’s also mostly void of extraneous marketing ‘noise.’ You don’t have the trendy atmosphere, you don’t have the pressure of others watching and judging you.”

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